“…In terms of health behavior research, hedonic theory has been used extensively in studies of obesity and eating (e.g., Cota, Tschop, Horvath, & Levine, 2006; Finlayson, King, & Blundell, 2007; Garg, Wansink, & Inman, 2007; Mela, 2006; Urala & Lahteenmaki, 2006), smoking (Blendy, Strasser, & Walters, 2005; Cook, Spring, & McChargue, 2004; Dawkins, Acaster, & Powell, 2007; Kenny & Markou, 2005; J. D. Robinson, Cinciripini, & Tiffany, 2007; Shiffman, Ferguson, & Gwaltney, 2006), and substance abuse (Berridge, 2007; Everitt & Robbins, 2005; Le Foll, Goldberg, & Sokoloff, 2005; Stevens, Peschk, & Schwarz, 2007).…”