Abstract:Adherence to gender roles is an important aspect of business communication. When this marking professional roles according to principles of masculinity and femininity. It is argued that in business communication elements of the “female” model of speech behavior more relevant and appropriate in certain business situations.
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.