Gender and wine consumption: sociodemographic profiles

Donate, María Carolina Rodríguez; Romero-Rodríguez, Margarita E.; Fernández, Víctor Javier Cano; Pérez, Ginés Guirao

doi:10.1108/bfj-02-2019-0128

Cited by 9 publications

(6 citation statements)

References 41 publications

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“…This conclusion may not be consistent across ages as it was reported that Italian neophobic Millennials were those who less frequently consumed wine (Castellini and Samoggia, 2018). Another study conducted in Spain by Rodríguez-Donate et al (2017) found that women drank less wine than men, but it also showed that the segment of women wine consumers was highly heterogeneous (Rodríguez-Donate et al, 2019). Thus, the differences in findings between neophobic and neophilic female consumers may clearly be accounted for by the marked heterogeneity of women.…”

Section: Determination Of Wine Neophobia In Men and Women And Their S...mentioning

confidence: 89%

A gender approach to wine innovation and organic wine preferences

Nieto-Villegas

Rabadán

Cañete

2022

Ciência Téc. Vitiv.

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The development of innovative products, such as novel wines, is rejected by certain consumers that value attributes that may conflict with innovation. This is the case of the organic production label. The present study examined the impact of gender on wine purchasing preferences for innovative and organic wines. The findings showed that price is the most important attribute for both men and women when buying wine. The results also revealed that women assign greater importance to the production system (organic/conventional) than men. The segmentation generated according to the level of wine neophobia revealed significant differences between men and women in the frequency of wine consumption and the socioeconomic variables considered (age, educational level and income). The level of wine neophobia was higher in women than in men, but, in both genders, it increased with age and decreased as income and educational level increased. Women’s lesser interest in innovative wines and their more positive attitude towards organic wines encourages the consideration of women as a segment in which tradition and naturalness related to wine should be specifically taking into account.

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Section: Determination Of Wine Neophobia In Men and Women And Their S...mentioning

confidence: 89%

A gender approach to wine innovation and organic wine preferences

Nieto-Villegas

Rabadán

Cañete

2022

Ciência Téc. Vitiv.

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“…Adinolfi et al [37] suggested that there are consumers who are "sensible" to the meaning and importance of designations of origin and others who are "indifferent". Socio-demographic factors also play a role in the perception of PDO wines [45][46][47]. According to Capitello et al [48], consumer attitudes, preferences, wine knowledge, and experience play an even higher role in PDO wine perception than socio-demographic characteristics.…”

Section: Literature Reviewmentioning

confidence: 99%

The Importance of Region of Origin in Sparkling Wines: An International Analysis of Consumers’ Perception

Casolani,

Ciccarelli,

Perito

et al. 2024

Sustainability

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Consumers’ perception of the region of origin represents a critical issue for building a valuable and sustainable business in the wine sector. The aim of this study is to investigate the role of the region of origin in Italian sparkling wines, comparing consumers’ perception of emerging wines with a designation of origin in regions not traditionally associated with sparkling wine production (Abruzzo and Romagna), with an affirmed brand (Prosecco) and with generic Italian sparkling wine. The three most important markets for Italian sparkling wines (Italy, the USA, and the UK) are considered. The importance of the region of origin is analyzed within a set of wine attributes, including color and sugar content, applying the conjoint analysis technique to simulate realistic market conditions, offering multiple options for wine attributes. There is no cumulative effect of the perception of wines with a Protected Designation of Origin in the three markets since consumers who positively perceive a specific designation do not extend this positive perception to others in comparison with generic sparkling wine. Positive and negative utilities associated with each designation of origin are calculated and used to discriminate consumers according to socio-demographic variables, consumers’ behavior, and attitudes.

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“…Thus, older consumers tend to drink more frequently, while consumers aged 25-34 are more likely to drink larger amounts. This same age group (i.e., [25][26][27][28][29][30][31][32][33][34] is recognized as the group with the highest percentage (29%) of wine drinkers in Poland, followed by the 35-44 age group (28%) (Statista, 2022). Recent research on wine consuming preferences conducted in Croatia (Alpeza et al, 2023) showed that consumption frequency commonly increases with age.…”

Section: Literature Reviewmentioning

confidence: 99%

Determinants of frequency of wine consumption in Croatia

Vretenar,

Katunar,

Zaninović

2023

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Purpose: In the last 10 years, wine consumption in Croatia has increased and consumer habits and expectations have changed. Understanding consumer behavior in relation to wine consumption is important for wine-producing countries where wine is an important component of economy. The aim of this study is to identify the factors that influence the frequency of wine consumption in Croatia, where wine production is an important agricultural activity in terms of the number of people employed in the sector and an important factor in the development of tourism.Methodology: Empirical research was conducted by means of a questionnaire filled out by 169 wine consumers who visited a wine fair in the Croatian Adriatic region. Based on the collected data, we developed and estimated a multinomial logit model. Results: The results indicate that wine is consumed more frequently by men, married people, people in long-term relationships, and older people. In addition, people with high levels of education tend to drink wine less frequently. The paper explains the reasons for somewhat puzzling results and suggests future avenues of research.Conclusion: Behavioral differences were confirmed in this study between subsample groups in accordance with four demographic characteristics, i.e., gender, age, marital status, and education criteria. Our analysis showed that males are more likely to consume wine than women, older than younger and less educated than more educated participants. Our results help wine marketers to segment and target wine consumers.

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Gender and wine consumption: sociodemographic profiles

Cited by 9 publications

References 41 publications

A gender approach to wine innovation and organic wine preferences

A gender approach to wine innovation and organic wine preferences

The Importance of Region of Origin in Sparkling Wines: An International Analysis of Consumers’ Perception

Determinants of frequency of wine consumption in Croatia

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