Gender and Speech Styles in the 2015 General Election Debates

Cameron, Deborah; Shaw, Sylvia

doi:10.1057/978-1-137-58752-7_2

Cited by 6 publications

(6 citation statements)

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“…Therefore, different KOLs tend to construct different images on their social media. Although previous studies show that feminine traits are gaining advantage over time ( Yarchi and Samuel-Azran, 2018 ; Eagly et al, 2020 ) as it can “textually harness affect” ( Thelwall et al, 2010 , p. 1), this study demonstrates that the relations between gender and interaction cannot be taken for granted, because both masculine and feminine traits can be employed to attract different groups of followers ( Cooper, 2009 ; Baxter, 2011 ; Cameron and Shaw, 2016 ). The choice of different personality traits and strategies tends to vary with the products they sell and the genders of their followers ( Li, 2019 ).…”

Section: Discussioncontrasting

confidence: 64%

Gender performances on social media: A comparative study of three top key opinion leaders in China

2022

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This study gives a critical examination of the performances of three top key opinion leaders (KOLs) on social media in China to explore whether gender serves as an important social factor in their interaction with their followers. A critical analysis of their Weibo posts has revealed that they construct different gender identities through their preferential choices of personality traits, speech acts, and addressing terms. This can be explained in terms of their target consumers and the products they promote. It concludes that although gender can serve as an important factor in top KOLs’ performances on social media, it can be appropriated and exploited in varied ways to serve different communicative purposes.

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Section: Discussioncontrasting

confidence: 64%

Gender performances on social media: A comparative study of three top key opinion leaders in China

2022

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“…The Direct Democracy (2007: 3) asserted that: 'Our schools are failing because of too much government'. David Cameron (2011) claimed that critics of the coalition academisation programme were 'simply defending the establishmentan establishment that has failed pupils and infuriated parents for too long'. Michael Gove's speeches during his tenure as education secretary made similar claims about the failure of state education.…”

Section: The 'Failure' Of State Educationmentioning

confidence: 99%

The consumer, the market and the universal aristocracy: The ideology of academisation in England

Hoctor

2022

Journal of Consumer Culture

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In 2018, academies accounted for 72% of all English secondary schools, compared to 6% in 2009. English academy schooling conforms to marketizing trends in international education reform, but Conservative politicians have also attempted to promote particular moral values. This article analyses the tensions between neoliberalism and neoconservatism and applies this analysis to a concrete debate taking place within the Conservative Party in the 2000s and 2010s. It uses arguments made by an illustrative group of Conservative politicians to explore and analyse the tension between these two reform trends. The aim of this article is twofold. Firstly, it will present the key arguments which were marshalled by a selection of thinkers affiliated with the Conservative Party in favour of educational reform. It will do this by analysing Conservative articulations of the failure of state education; the role of the consumer and the relationship between democracy and the market. Secondly, it will explore the degree to which marketizing and traditionalist impulses in education reform should be considered complimentary or contradictory. I will conclude by arguing that the parent-consumer functions as a vanishing mediator between neoliberal and neoconservative ideological positions.

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“…Assim, também acrescento a análise o uso da proposta de operacionalização do conceito de posicionamento de Bamberg (1997; 2002; 2007) como ferramenta de análise de narrativas compreendidas como histórias de vida neste estudo (LINDE, 1993) e micronarrativas. Ademais, as categorias de análise utilizadas nos estudos de Cameron (1997;2016) como: repetição de itens lexicais ou de frases entre turnos como sinal de alinhamento (1997); o uso de verbos modais para amenizar conflitos (1997); o uso de marcadores discursivos (1997; 2016); estratégias cooperativas e competitivas de tomada de turno (2016); "assalto de turno" (2016) e interrupções (2016), também me auxiliarão na análise dos dados Vale ressaltar que os dados das seis entrevistas foram transcritos segundo uma adaptação do modelo de transcrição Jefferson (LORDER, 2008) (anexo 2).…”

Section: A Análiseunclassified

“…A fala cooperativa com repetição de frase (CAMERON, 1997;2016) volta a ocorrer quando digo que "tá mais declarado né" (linha 37). Em nossa interação, Monique apresenta a violência urbana que vem acontecendo no entorno da escola tomando a escolha lexical de "cultural" (linha 36) para demonstrar a nova realidade que estamos vivenciando (TELLES, 2007).…”

Section: 2unclassified

“…como estratégia cooperativa da fala (CAMERON, 2016) (BAMBERG, 2002), conforme indica o resultado na narrativa "interferiu porque a gente deixa de ir para sala, né, quando tem esse tiroteio, essas coisas a gente deixa de ir para sala" (linhas 37-39) seguido pela avaliação de Sofia em "mas de alguns anos para cá, de uns três...quatro anos para cá está muito PIOR" (linhas 39-41)…”

Section:  Luciounclassified

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Magistério E Conflitos Urbanos: Narrativas E Posicionamentos Discursivos De Professores Em Contextos Marcados Por Violência

CAVALCANTI¹

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Gender and Speech Styles in the 2015 General Election Debates

Cited by 6 publications

References 14 publications

Gender performances on social media: A comparative study of three top key opinion leaders in China

Gender performances on social media: A comparative study of three top key opinion leaders in China

The consumer, the market and the universal aristocracy: The ideology of academisation in England

Magistério E Conflitos Urbanos: Narrativas E Posicionamentos Discursivos De Professores Em Contextos Marcados Por Violência

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