“…They are the omnipresent features of the digital mediascape, which varies between countries and generations (Curran, Coen, Soroka, Aalberg, Hayashi, Hichy Iyengar, Jones, Mazzoleni, Papathanassopoulos and Rhee, 2014). Furthermore, and in line with the previous studies in this area (Cohrs et al, 2005;Crowson 2009;Haider-Markel and Vieux, 2008), this paper will also take account of the role of some important socio-demographic and personality factors already found relevant (Huddy et al, 2005;McFarland, 2005), including: age, gender, social dominance, and right-wing authoritarianism. As the literature covered here is quite sparse and mostly based on American participants, the paper will contribute to the area by examining the generalisability of the hypothetical grounds to British participants.…”