Abstract:In the popular discourse, geiko districts are described as places where traditional culture is preserved in a living form. Although this statement may be considered as true, the geiko community is a part of Japanese society as a whole and does not exist in complete isolation. Being able to survive as guardians of the Japanese tradition, in the 21st century geiko are discovering new opportunities, such as using new media to promote themselves in order to protect their lifestyle. However, outside world has force… Show more
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