“…Specifically, appetite declines with age whereas the recommended daily intake of many nutrients increases (World Health Organization, 2004). This paradox can result in nutritional deficiencies, which decrease the quality of life of elderly (Brownie, 2006) and increase healthcare costs (Marinangeli & Jones, 2013). Moreover, elderly show an interest in healthy eating (Roininen, Lähteenmäki & Tuorila, 1999) and are willing to spend money on products that meet their needs (Leek, Szmigin & Carrigan, 2001;Yoon & Cole, 2008).…”