Gaya Retorika Pasangan Kandidat Cagub & Cawagub DKI Dalam Acara Debat Politik

Abstract

The local leaders election of DKI is an example of arena in which the candidates play their own political rhetoric to fight for the voters' heart. Through the political debates, the candidates have the chances to explain who they are, their vision, and the programs they want to do. With the specific rethoric style, a candidate as a political comunicator has a chance to comunicate with the audiences as well as to impress them as the final goal. This study tries to capture how the styles of political rhetoric of each candidate, both candidates for governor and vice governor are demonstrated. This study on debate video of candidates for governor and vice governor of DKI using qualitative content analysis, discovers a scheme of rhetoric style of Agus Yudhoyono which combines rhetoric style of exhortative, bureaucratic. Syliviani Murni puts priority on bureaucratic, formal, and exhortative. Basuki Tjahjana Purnama tends to be outspread because of combining open, bureaucratic and formal. On the other hand, Djarot is more familiar with the rhetoric style of bureaucratic and exhortative. Anies Basewedan is so intense with the aspect of personal branding and the combination of bureaucracy and exhortative. Sandiaga Uno tends toward rhetoric to emphasize the personal branding.

Keterampilan menulis teks persuasi siswa sekolah menengah pertama (SMP): apakah efektif menggunakan media iklan dan media karikatur?

“…Penelitian oleh Aditya (2018) berjudul "Komunikasi Persuasi dalam Iklan Politik Pilkada Pasangan Cagub dan Cawagub Melalui Media Facebook" menunjukkan kedua paslon mengajak dan mempromosikan diri dalam hal ini menggunakan komunikasi persuasi agar dapat terpilih.…”

Analisis Retorika Gibran Rakabuming Pada Panggung Debat Pilwalkot Solo 2020

“…Basuki Tjahja Purnama alias Ahok menggunakan gaya retorika terbuka, birokrasi, formal sedangkan Djarot mengkombinasikan gaya retorika birokrasi dan nasihat. Anies Baswedan lebih mengedepankan persoanl branding dalam debat dan birokrasi, Sandiaga Uno lebih mengutamakan aspek personal branding dengan latar belakang pengusaha (Aritonang, 2018).…”

Cagub-Cawagub’s Ideology in the Jakarta Regional Election Debate 2017 (Through the Vocabulary of a Marginalization)

“…The one that became the centre of community attention was debate. Through political debate events, candidates expose who he is, the vision of the mission and the program that he wants to implement (Aritonang, 2018). People will assess the quality of each candidate to be the one who deserves to be the leader of DKI Jakarta.…”