Gaya Komunikasi Ahok Berdasarkan Perspektif Komunikasi Lintas Budaya

Abstract

2019 is the year of Ahok's return after serving a prison sentence of 2 years. It is still embedded in people's memories of how the character of Ahok as a leader is very different from the character of leaders in Indonesia. The purpose of this study is to analyze Ahok's communication style while serving as the Governor of DKI Jakarta in terms of the context of cross-cultural communication. The method used in this study is qualitative by analyzing online news that displays Ahok's communication style. In addition, this study also uses literature studies in the form of previous research literature that examines Ahok's communication style. The results showed that based on cross-cultural perspectives, Ahok as an official and or political elite used Low Context Culture (LCC) communication style. Ahok displays a communication style that is outspoken or to the point. He paid little attention to the value system. If he considers that other people wrong, then he does not hesitate to say it without caring what he expressed is contrary to the values adopted by the people of Indonesia. However, there are several Ahok communication styles that do not conform to the characteristics of the LCC, namely when speaking Ahok tends to use non-formal language with high voice intonation.

Language Dynamism: A Cross-Cultural Analysis of Indonesian Political Leader Speech During Covid-19 Pandemic

“…If we look from a cross-cultural perspective, Nurkamto (2001) as cited in A. Pratiwi(2019) In addition, this is also in accordance with Hofstede (1980) which states that Indonesia scores 14 for individualism dimension. Indonesia gets a low score, it is means that Indonesian society is a collective society; that is, there is a need to establish good relationships with both family and the surrounding environment.…”

“…Nurkamto (2001) as cited in A. Pratiwi(2019), stated that Indonesia is a country where the majority of the population has a high context communication style (HCC). In general, the language style of Indonesian political leaders can be classified into four types, namely the style of denial of reality, the euphemistic style, vague and circling, and the language style which tends to be wordy and does not directly lead to the issue (A.…”

“…In general, the language style of Indonesian political leaders can be classified into four types, namely the style of denial of reality, the euphemistic style, vague and circling, and the language style which tends to be wordy and does not directly lead to the issue (A. Pratiwi, 2019). they are also implicit individuals, and pay more attention to value systems, norms and beliefs.…”

“…how do they form a positive image in the differences they have? (Pratiwi, 2019). Politicians must be wise in communicating their political discourse to convey meaning without offending because social values and beliefs are products that are created and shared through language (Bayram, 2010).…”

“…In A. Pratiwi(2019), Nurkamto stated that Indonesia is a country where the majority of the population has a high context communication style (HCC). This study http://doi.org/10.48165/sajssh.2021.2503 will explain self-expression techniques or create an image of politicians according to Kochneva and Titova's (2019) theory.…”