Gaya Hidup, Kualitas Produk dan Word of Mouth Terhadap Keputusan Pembelian, Keputusan Pembelian Sepatu Converse di Kota Semarang
Kenang Gusti Haryanto,
Ajeng Aquinia
Abstract:This research aims to find out how lifestyle, product quality, and word of mouth influence consumer purchasing decisions. The research method used was quantitative which was carried out in Semarang. This research used a purposive sampling technique with 100 respondents. The data analysis techniques used are validity testing with KMO (Kaiser Mayer Olkin) and factor loading (component matrix), reliability testing with Cronbach alpha and multiple regression analysis. The research results show that lifestyle and p… Show more
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