Gastronomy Tourism and Destination Branding: The Study of Michelin-Starred Restaurants in Croatia

Abstract

This paper explores the role of Michelin-starred restaurants and their chefs as change-makers and advocates of successful gastronomy tourism destination branding in Croatia. In this qualitative research, in-depth surveys were conducted with all of the seven chefs of Michelin-starred restaurants in Croatia. These restaurants are: Draga di Lovrana, Boškinac, Monte, Pelegrini, LD Restaurant and 360° located in Zagreb, Lovran, Novalja, Rovinj, Šibenik, Korčula and Dubrovnik. Results of research uncover whether and which are the significant forms of activities that Croatian Michelin-starred restaurants implement in order to enhance destination attractiveness and by that influence placing Croatia on the world gastronomy map, creating stronger gastronomy destination brands.

Influence of Tripadvisor reviews on guest satisfaction with restaurants in major cities of former Yugoslavia

“…Restaurants in Croatia need to promote their own cuisine. Such cuisine is easily associated with culture, heritage and identity [19].…”