Gastronomy as a mean of marketing management and rural destination development

Vujko, Aleksandra; Delić-Jović, Mirjana; Zečević-Stanojević, Olgica; Zečević, Leposava; Nedeljković, Dragan

doi:10.5937/sjem2001001v

Cited by 6 publications

(5 citation statements)

References 26 publications

(28 reference statements)

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“…Furthermore, the existing literature on farms in Vojvodina places emphasis on the importance of farms for the preservation of tradition, way of life, and business, their touristic valorization, the possibility of touristic activation and presentation, the visitor experience, and the gastronomic experience [71,[87][88][89][90][91].…”

Section: Farm Tourism: Issues and Challengesmentioning

confidence: 99%

Evaluating Farm Tourism Development for Sustainability: A Case Study of Farms in the Peri-Urban Area of Novi Sad (Serbia)

Đerčan,

Gatarić,

Bubalo Živković

et al. 2023

Sustainability

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Farm tourism is often considered a form of tourism whose main characteristic is sustainability. Nevertheless, the existing literature also provides a partial approach, where the development of farm tourism is analyzed within the context of sustainable development and crisis situations, such as the COVID-19 pandemic. The aim of the paper is to analyze environmental, social, and economic factors as vectors for the sustainable development of farm tourism by applying a specially designed SFT model. An empirical study was carried out on a sample of nine farms in the peri-urban area of the city of Novi Sad (the Republic of Serbia). Sustainable development was analyzed using dynamic social, economic, and environmental indicators with the aim of finding a model that could be used to ensure more stable economic income for the population, social equality, and environmental protection. By applying the SFT model, it was determined that the current position of farm tourism is not fully compliant with the aims of sustainable development due to its clearly dominant economic dimension and less developed social and environmental sustainability. The results were further analyzed with the aim of achieving a balanced development of farm tourism, which needs to be based on the continued application of the concept of sustainability. The results could be used by public and private institutions in the tourism sector, as well as creators of legal regulations and strategies in the field of sustainable and rural tourism, with the aim of further developing and improving its sustainability.

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Section: Farm Tourism: Issues and Challengesmentioning

confidence: 99%

Evaluating Farm Tourism Development for Sustainability: A Case Study of Farms in the Peri-Urban Area of Novi Sad (Serbia)

Đerčan,

Gatarić,

Bubalo Živković

et al. 2023

Sustainability

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“…Such an offer represents the backbone of the development of rural areas because tourists who come to such destinations are first and foremost healthy people. Healthy people spend more, can eat well and enjoy gourmet restaurants, which in rural areas are permeated with tradition and represent independent motives for tourist arrivals (Vujko et al, 2020). Also, people who care about their health are looking for additional, complementary tourist motives, so different manifestations on the topic of gastronomy, tradition and ethnic value are also welcome.…”

Section: Introductionmentioning

confidence: 99%

Spa Tourism as a Development Driver of Rural Destination

Vujko,

Bojović

2023

Proceedings of the International Scientific Conference - Sitcon 2023

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Looking at rural destinations as places that have the potential for tourism development, it is necessary to see in which direction they can be developed and what advantages the destination has from such development. Particularly highlighted are the potentials for the development of spa tourism, as it has been shown that health care has become a primary need, and the health motive is one of the primary factors of attraction. The paper is based on research on the Vrdnik health resort and their visitors' opinions. Respondents from five countries, 322 of them, participated in the research. The conclusion was reached that the respondents very well distinguish wellness and spas as a part of health tourism from medical places where sick people go, and that together wellness and spa tourism represent a sustainable product of rural destinations. In other words, prevention is much more important than rehabilitation.

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“…Design and develop a sales management system to manage the sales management of the enterprise. Through the application of the system, the digital, automated and transparent management of the enterprise sales management can be realized [8,9]. This paper designs the enterprise marketing management system.…”

Section: Introductionmentioning

confidence: 99%

Application of Internet of Things Technology in Enterprise Marketing Management Innovation

Xu¹,

Chen²

2022

Journal on Internet of Things

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Marketing is a very important part of an enterprise. A rational and scientific marketing management can not only reduce the cost of enterprise sales, but also greatly improve the competitiveness of enterprises. The purpose of this paper is to study the innovative application of enterprise marketing management based on the Internet of Things technology. The most suitable competitive strategy of the company is put forward as the centralized strategy. And put forward the clear strategy implementation details, introduced the current situation and history of the Internet of things, and combined with the development status, put forward the necessity of the enterprise marketing management system based on the Internet of things technology. It provides a guiding direction for most enterprises to formulate business competition strategies. The theory and technology used in system development are introduced, including C/S structure, B/S structure, NET Framework, AJAX technology, and database technology. The system design process is introduced in detail, including business process design, architecture design and system operation planning. The functional test cases and test environment for system testing are introduced. The results show that when 200 people log in at the same time, the response time is 1.5 s.

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Gastronomy as a mean of marketing management and rural destination development

Cited by 6 publications

References 26 publications

Evaluating Farm Tourism Development for Sustainability: A Case Study of Farms in the Peri-Urban Area of Novi Sad (Serbia)

Evaluating Farm Tourism Development for Sustainability: A Case Study of Farms in the Peri-Urban Area of Novi Sad (Serbia)

Spa Tourism as a Development Driver of Rural Destination

Application of Internet of Things Technology in Enterprise Marketing Management Innovation

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