Gastronomic experiences as a key element in the development of a tourist destination

Mora, David; Sánchez, Miguel Ángel Solano; López‐Guzmán, Tomás; Cuadra, Salvador Moral

doi:10.1016/j.ijgfs.2021.100405

Cited by 35 publications

(33 citation statements)

References 37 publications

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“…First, the current study has examined the impact of gastronomy experiences, motivations, and destination satisfaction on gastronomy destination brand equity. A limited number of previous studies have been performed to examine the associative relationship between variables in the theoretical model of this study (Mora et al, 2021) but have not fully explained in the context of gastronomy destinations. Furthermore, examining the mediating effect of gastronomy motivation on the relationship between gastronomy experience and destination brand equity contribute to the existing body of knowledge.…”

Section: Theoretical Contributionsmentioning

confidence: 99%

Antecedents of Gastronomy Destination Brand Equity: An Examination of Gastronomy Experience, Motivation, and Destination Satisfaction

Kodaş

Özel

2023

Advances in Hospitality and Tourism Research (AHTR)

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This paper aims to test the relationships among gastronomic experience, motivation, destination satisfaction, and gastronomy destination brand equity. Data (n:600) was gathered from domestic visitors visiting Gaziantep in March, April to May 2018. Scale development to measure gastronomy experiences and scale adaptation process of destination brand equity were carried out. The relationships among the variables were examined with structural equation modeling. According to the findings, except H5 and H8, all hypotheses are significant in the research model. At the end of the study, significant theoretical and managerial implications were provided for the tourism providers and destination marketers, and managers.

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Section: Theoretical Contributionsmentioning

confidence: 99%

Antecedents of Gastronomy Destination Brand Equity: An Examination of Gastronomy Experience, Motivation, and Destination Satisfaction

Kodaş

Özel

2023

Advances in Hospitality and Tourism Research (AHTR)

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“…Rather than being a supportive experience for destinations, this case can be qualified as the most important source of motivation for travel (Quan & Wang, 2004). Moreover, sophisticated travelers such as chefs pursuing to learn new culinary skills by virtue of their travels have given rise to a remarkable encounter between tourism and gastronomy (Mora et al, 2021). This phenomenon can also be regarded as an essential contributor to the development of destinations where gastronomic tourism takes place.…”

Section: 1) Gastronomy Brand Imagementioning

confidence: 99%

Does Gastronomy Brand Image Affect the Perceived Emotional Value and Tour Satisfaction?

Aydın

Gök²,

Şalvarcı³

2022

ENLIGHTENING TOURISM

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Gastro-cultural tours, which are prevalent as part of today’s experience-based travel, generate memorable gastronomy encounters for tourists. Gastronomically designed cultural tours also shed light on the past's heritage and cultural identity through the local tastes of the regions by promising distinct stories and experiences to travelers. Regions with gastronomic affluence arouse gastro tourists’ interest with their cultural and tourist attractions. One of the critical factors contributing to the awareness of visitors towards a particular destination is the creation of a gastronomy brand image in their minds. A region with a gastronomy brand can also affect the emotional value tourists attribute to the region. From different perspectives, this cuisine-based brand image appears to have the potential to influence tourists' satisfaction with the tour. The Southeastern Anatolia Region, one of Turkey's most prominent culinary centers, is a diverse region with both indigenous gastronomic value and deep-rooted cultural history. From this point of view, the effects of gastronomy brand image on perceived emotional value and tour satisfaction of tourists taking part in gastro-cultural tours were examined in this study. According to the data obtained from the participants, gastronomy brand image has a significant effect on tour satisfaction and the perceived emotional value of the tourists.

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“…The success of a restaurant in serving local cuisine is a major success in reflecting local culture, becoming a tourist product and providing a tourist experience (Berbel-Pineda et al, 2019;Mora et al, 2021) The linkage between food and gastronomic tourism is that as part of food quality, it is placed as a basic element that refers to the overall performance of the food starting from the nutritional content of the food, the taste of the food offered, the freshness of the food to health which will affect the perception of the customer experience of the restaurant (Han & Hyun, 2017;Hernandez-Rojas et al, 2021;Zhong & Moon, 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

Authenticity and Experience Quality Effect Customer Loyalty of Thematic Restaurants and Demography as Moderation

Hussein

Rupianti

Khairunisa

et al. 2022

JBMR

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An increase in activity in the culinary sector provides an opportunity for gastronomic tourism to rise and develop. Gaining tourist loyalty through the success of creating unique experiences is a source of competitive advantage for each destination. This study aimed to examine the mediating effect of perceived authenticity on the relation between experience quality and customer loyalty. This research was conducted in ethnic restaurants spread across East Java and used 200 samples of gastronomic tourists analyzed by SEM-PLS. This study explained that food quality and physical environment had a significant effect on customer loyalty. Service quality had a significant effect on perceived authenticity. Perceived authenticity had a significant effect on customer loyalty. Perceived authenticity is a full mediation of the relation between service quality and customer loyalty. Meanwhile, in the moderation test, demography was not able to moderate the relation between experience quality and customer loyalty.

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Gastronomic experiences as a key element in the development of a tourist destination

Cited by 35 publications

References 37 publications

Antecedents of Gastronomy Destination Brand Equity: An Examination of Gastronomy Experience, Motivation, and Destination Satisfaction

Antecedents of Gastronomy Destination Brand Equity: An Examination of Gastronomy Experience, Motivation, and Destination Satisfaction

Does Gastronomy Brand Image Affect the Perceived Emotional Value and Tour Satisfaction?

Authenticity and Experience Quality Effect Customer Loyalty of Thematic Restaurants and Demography as Moderation

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