A series of activators Sm 3+ , Eu 3+ , Mn 2+ ions doped Ba3Tb(PO4)3 phosphors with tunable emitting color were synthesized via the high temperature solid state method. The X-ray diffraction, luminescence and fluorescent decay curves were used to characterize the phosphor. The obtained powder crystallizes as a cubic unit cell with space group I-43d. Under 377 nm excitation of Tb 3+ , Ba3Tb(PO4)3:Sm 3+ not only presents 5 D4-7 F6-3 of Tb 3+ emission lines but also 4 G5/2-6 H5/2-9/2 of Sm 3+ orange emission lines, Ba3Tb(PO4)3:Eu 3+ contains the emission lines of Tb 3+ and Eu 3+ ( 5 D0-7 F1-4), and Ba3Tb(PO4)3:Mn 2+ exhibits the emission lines of Tb 3+ and 4 T1-6 A1 orange emission band of Mn 2+ . In addition, the intensities of red or orange-red emission can be enhanced by tuning the Sm 3+ , Eu 3+ and Mn 2+ contents. The intense emission intensities of Sm 3+ , Eu 3+ and Mn 2+ ions are attributed to the efficient energy transfer from Tb 3+ to Sm 3+ , Eu 3+ and Mn 2+ ions, respectively, which have been justified through the luminescence spectra and fluorescence decay dynamics. The energy transfer mechanism was demonstrated to be the electric dipole-dipole interaction. For Ba3Tb(PO4)3:Sm 3+ , Ba3Tb(PO4)3:Eu 3+ and Ba3Tb(PO4)3:Mn 2+ , the best quantum efficiencies are 41.6%, 70.3% and 49.8%, respectively. The properties of phosphor indicate that they may be the potential application in UV-pumped white light emitting diodes.