Garment quality evaluation: influence of fashion leadership, fashion involvement, and gender

Gitimu, Priscilla N.; Workman, Jane E.; Robinson, Joyce Robin

doi:10.1080/17543266.2013.815809

Cited by 36 publications

(54 citation statements)

References 27 publications

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“…In a recent study, fashion involvement has been explored in terms of its causes and outcomes and it was found Downloaded by [Central Michigan University] at 06:52 11 October 2015 that leisure shopper individuality, continuous information search, market expertise and purchase decision involvement were the main outcomes of the fashion involvement (Hourigan, & Bougoure, 2012). In line with the previous research of Kim et al (2002), Gitimu et al (2013) found that consumers who are fashion leaders and who are highly involved in fashion clothing are more diagnostic than fashion followers who has low fashion involvement. This lays emphasis on consumer interface with fashion clothing as an attraction in the marketplace.…”

Section: Product Involvementmentioning

confidence: 60%

“…It has been found that 'involved consumers' are the ones who exhibit joyful exuberance and are inclined towards learning about specific product in the relevant product class (Michaelidou & Dibb, 2008). Therefore, such consumers are satisfied when the object of interest is perceived as essential in fulfilling their peculiar needs and goals (Gitimu, Workman & Robinson, 2013;Kim, Damhorst, & Lee, 2002). Earlier research has shown that PI is a condition in which involvement refers to the intensity, density and depth of cognitive and the behavioural processes when a consumer indicates the choice of product (Laurent & Kapferer, 1985).…”

Section: Product Involvementmentioning

confidence: 96%

“…Fashion innovators appear to be females, younger in age and have higher income and education level (Leung, 1998). Women have been found to use more cues in evaluating clothing quality than men (Gitimu, Workman, & Robinson, 2013) Based on the above literature review, five variables have been proposed in the theoretical model. The variables which are a part of this study are FOL, PI, CNU as independent variables, IMTS as an intervening variable and CI as a dependent variable (see Figure 1): …”

Section: Consumer Innovativenessmentioning

confidence: 98%

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Analysing factors affecting consumer innovativeness in fashion clothing and the influence of morning TV shows

Janjua

Shahjahan

2015

International Journal of Fashion Design, Technology and Educati

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The purpose of this paper was to explore the antecedents of consumer innovativeness (CI) which are fashion opinion leadership (FOL), product involvement (PI) and consumer need for uniqueness (CNU) and the effect of morning TV shows as intervening variable in the choice of fashion clothing. Results revealed that CI is strongly dependent on FOL and CNU. The impact of morning TV shows on the purchase intentions of innovative consumers was not found to be significant. However, this study expands the existing knowledge by highlighting the role of media and media-vehicles in the purchase of fashion clothing among female consumers in Pakistan. It also offers the impetus for the researchers and marketing managers to further explore the effects of media on the fashion innovativeness of women in the apparel category in Pakistan.

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Section: Product Involvementmentioning

confidence: 60%

Section: Product Involvementmentioning

confidence: 96%

Section: Consumer Innovativenessmentioning

confidence: 98%

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Analysing factors affecting consumer innovativeness in fashion clothing and the influence of morning TV shows

Janjua

Shahjahan

2015

International Journal of Fashion Design, Technology and Educati

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“…In turn, Coelho (2016) found that the women considered all attributes as being important or very important, in contrast to the performance rating of each, which was low. In this line, Gitimu et al (2013) found that fashion leadership, fashion involvement, and gender significantly influenced how consumers evaluated garment quality.…”

Section: Theoretical Backgroundmentioning

confidence: 61%

“…They buy clothes both in traditional stores and on the internet (Goldsmith & Goldsmith, 2002;Hye & Stoel, 2002;Pentecost & Andrews, 2010). They also differ from male consumers on how to evaluate garment quality (Gitimu, Workman, & Robinson, 2013) and in the characteristics of the decision-making process (Bakewell & Mitchell, 2006).…”

Section: Introductionmentioning

confidence: 99%

Consumers in a social network: the perception of clothing quality per gender

Castelo¹,

Cabral²

2018

RBGN

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Purpose -The general objective of this paper is to evaluate the determinant attributes of the perception of clothing quality by the users of a social network and to verify if there are any differences of evaluation of these determinants between genders.Design/methodology/approach -To achieve the objective, a survey was conducted with a sample of 295 consumers. All participants, regardless of gender, were asked to access the SurveyMonkey site link and to answer the questions regarding the quality of clothing for both men and women. Data analysis was performed using descriptive statistics and variance analysis (ANOVA).Findings -The main results show that: 1. The consumers of garments regard as highly important to take into consideration quality attributes when deciding to buy clothes, especially for women in relation to menswear; 2. Women has a higher perception than men as for the evaluation of the quality attributes of both women's wear and menswear; and, 3. Clothing consumers, in particular consumers of women's products, only consider to purchase such products if they have, in particular, style, fabric quality and fair price.Originality/value -This research filled in some theoretical and methodological gaps with regard to giving emphasis to gender differences in clothing quality assessment. This is in line with the conclusions of quality research conducted long ago, such as Olson & Jacoby's (1972), which findings are specific to the type of product and/or consumer investigated. Therefore, generalizations beyond the product or the consumers examined are of dubious validity.

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A Data Mining Analysis of Cross-Regional Study of Apparel Consumption

Rahman

Fung

2021

Comprehensible Science

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Garment quality evaluation: influence of fashion leadership, fashion involvement, and gender

Cited by 36 publications

References 27 publications

Analysing factors affecting consumer innovativeness in fashion clothing and the influence of morning TV shows

Analysing factors affecting consumer innovativeness in fashion clothing and the influence of morning TV shows

Consumers in a social network: the perception of clothing quality per gender

A Data Mining Analysis of Cross-Regional Study of Apparel Consumption

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