“…Many people have switched to gardening as their new hobby during the COVID-19 pandemic [89][90][91][92][93][94][95][96][97][98], including Filipinos. The main objective of this study was to determine the preference of plantitas and plantitos for the succulent attributes presented and to perform cluster segments based on the similarities of their answers.…”
Many people have switched to gardening as their new hobby during the COVID-19 pandemic, including Filipinos. With its increasing popularity, Filipinos called the new hobbyists “plantitas” and “plantitos” instead of the old-fashioned term “plant people”. Among different plants, succulents are one of the most popular for plant lovers as they can thrive with even minimal care, making them suitable to be an indoor/outdoor plant. This study aims to determine the various preferences of plantitas and plantitos based on succulent attributes using a conjoint analysis approach, and to discover the market segments using a k-means clustering approach. The attributes presented in this study are the types of succulents, succulent variegation, price, size of the succulent (in terms of diameter), size of the pot, pot material, and payment method. The conjoint analysis results indicated that the price was the attribute that significantly affected consumer buying behavior, followed by the diameter size of the succulent. On the other hand, the k-means cluster analysis identified three customer segments based on the buying frequency of customers, namely high-value customers, core-value customers, and lower-value customers. A marketing strategy for succulent sellers was proposed based on these segmentations, particularly on how to gain and attract more customers. This study is one of the first studies that analyzed the preferences related to succulent attributes. Finally, the conjoint analysis approach and k-means clustering in this study can be utilized to analyze succulent preferences worldwide.
“…Many people have switched to gardening as their new hobby during the COVID-19 pandemic [89][90][91][92][93][94][95][96][97][98], including Filipinos. The main objective of this study was to determine the preference of plantitas and plantitos for the succulent attributes presented and to perform cluster segments based on the similarities of their answers.…”
Many people have switched to gardening as their new hobby during the COVID-19 pandemic, including Filipinos. With its increasing popularity, Filipinos called the new hobbyists “plantitas” and “plantitos” instead of the old-fashioned term “plant people”. Among different plants, succulents are one of the most popular for plant lovers as they can thrive with even minimal care, making them suitable to be an indoor/outdoor plant. This study aims to determine the various preferences of plantitas and plantitos based on succulent attributes using a conjoint analysis approach, and to discover the market segments using a k-means clustering approach. The attributes presented in this study are the types of succulents, succulent variegation, price, size of the succulent (in terms of diameter), size of the pot, pot material, and payment method. The conjoint analysis results indicated that the price was the attribute that significantly affected consumer buying behavior, followed by the diameter size of the succulent. On the other hand, the k-means cluster analysis identified three customer segments based on the buying frequency of customers, namely high-value customers, core-value customers, and lower-value customers. A marketing strategy for succulent sellers was proposed based on these segmentations, particularly on how to gain and attract more customers. This study is one of the first studies that analyzed the preferences related to succulent attributes. Finally, the conjoint analysis approach and k-means clustering in this study can be utilized to analyze succulent preferences worldwide.
“…Horticultural therapy has emerged as a form of nature-assisted therapy (Berger and McLeod, 2006), becoming a complementary treatment method to traditional medicine. In recent years, horticultural activities have emerged as a low-cost leisure activity (Ainamani et al, 2022). Daily horticultural activities, which are fun, spontaneous, and healthy, can have effects similar to horticultural therapy (Li, 2011): Participating in horticultural-related activities can improve physical functions (increase physical activity, regulate limb coordination) and provide individuals with emotion regulation, improvements in cognition, increased social interactions, and enhanced well-being (Chalmin-Pui et al, 2021;Watanabe et al, 2021;Kim et al, 2022).…”
IntroductionStudies have established the benefits of horticultural therapy and activities for human health and well-being. Nonetheless, limited research has been conducted on the potential restorative advantages and distinctions between different types of horticultural activities in terms of stress reduction.MethodsThis study employed a quantitative research method to investigate the stress recovery benefits of five horticultural activities (flower arrangement, sowing and transplanting seeds, kokedama crafting, pressed flower card making, and decorative bottle painting with dried flowers) and one reference activity (short composition writing) for children. The experiment was conducted in a children’s activity center’s multi-purpose classroom with 48 elementary students aged 9–12 years. The subjects first took a stress test to induce stress and then engaged in horticultural activities for 20 min. Physiological stress was assessed using electrocardiograms and electroencephalograms as feedback indicators. Psychological and emotional changes were determined using the Positive and Negative Affect Schedule for Children and Self-Assessment Manikin scales.ResultsThe results demonstrated that horticultural activities greatly reduced physiological fatigue, and their recovery benefits were significantly greater than those of the reference activity. The recovery effects from different horticultural activities were similar across physiological indicators, although flower arrangement and sowing and transplanting seeds exhibited relatively robust recovery benefits. The heart rate and α-EEG-based generalized estimating equation revealed that horticultural activities offered significantly better relative recovery at each time phase of operation than the reference activity, with girls showing a 3.68% higher relative recovery value than boys. Flower arrangement and kokedama crafting offered better physiological recovery for students with prior horticultural experience, and these two activities received the highest scores in terms of positive effects and the “pleasure” dimension. Students believed that participating in horticultural activities resulted in a noteworthy increase in personal confidence and a greater sense of achievement.ConclusionThe study suggests that horticultural activities that involve real and vibrant plants or natural materials and are more attractive have more stress-relieving benefits. We conclude that horticultural activities are beneficial leisure activities that aid in stress relief for children and that it is important to consider the attributes of activities when developing horticultural programs for elementary students.
In this study, the physiological and thermal responses of 54 healthy elderly adults during horticultural activities with various intensities (low, moderate, and high) in three typical open spaces were investigated through meteorological measurements, questionnaires, and physiological monitoring. Physiological equivalent temperature (PET), blood pressure, heart rate, oxygen saturation, and ear canal temperature were used as physiological evaluation indices. The results showed that: (1) the proportional changes before and after thermal sensation vote (TSV) and thermal comfort vote (TCV) activities were positively correlated with the spatial characteristics and metabolic levels of outdoor activities in summer; (2) physiological indices were almost constant during low-intensity horticultural activities and significantly different before and after moderate-intensity and vigorous-intensity horticultural activities; (3) when the intensity of horticultural activities changed from low to moderate, the neutral PET (NPET) decreased to 25.29 and 26.82 °C, respectively, whereas the NPET increased to 23.97 °C during vigorous intensity; (4) heart rate (HR) and diastolic blood pressure (SBP) were positively correlated with metabolic rate for the elderly; (5) a moderate sky view factor space was more suitable for the elderly to participate in during outdoor horticultural activities in summer.
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