Gaps in the System of Higher Education in Russia in Terms of Digitalization

Ашмарина, Светлана Игоревна; Kandrashina, E.A.; Izmailov, Airat M.; Mirzayev, Natig Sarhad

doi:10.1007/978-3-030-11367-4_43

Cited by 15 publications

(11 citation statements)

References 2 publications

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“…And, therefore, the best PR agents will not do the low-paid work. When it comes to solving various PR tasks, professional agencies use well-established contacts with the necessary people and organizations; these contacts serve as an indisputable advantage of external consulting (Ashmarina, Kandrashina, Izmailov, & Mirzayev, 2020). The negative side of such agencies is the high cost of their services, insufficient knowledge of the organization and its problems, incomplete control by the HEI's management over the realized PR activities, as well as the possible reluctance of mass media to interact with this institution.…”

Section: Resultsmentioning

confidence: 99%

Educational Environment Informatization As A Process Of The University Pr-Promotion

Ivanova¹

2020

European Proceedings of Social and Behavioural Sciences

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The article is devoted to determining the place of PR-activity in the system of promoting educational services, forming a positive image of the high education institution (HEI). The demographic situation creates stiff competition in the educational services market. The role of PR activities in the field of education in the current environment is increasing dramatically. In such conditions, competent promotion of the own product can become a decisive success factor. Creating a system of effective communication helps to increase the HEI competitiveness. Understanding the role and significance of PR activities for HEIs, the authors identified tasks to form the desired image and reputation that can be solved with the help of an effective PR company. The main problem in this area is that the effect of PR activities is not immediately apparent, but receiving information about a HEI and its product over a certain period, the consumer develops trust, respect for this organization, and awareness of its products and services. If a higher educational institution has a goal to improve its own reputation and image, then it is necessary to combine work on the PR image of both the own full-time professionals and engaged specialists from a PR agency. In this case, full-time employees perform current, internal work, and external consultants are engaged in the periodic PR company to attract new applicants to the HEI. The authors concluded that no one PR company can save an educational organization if it does not constantly and effectively use modern interactive information technologies.

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Section: Resultsmentioning

confidence: 99%

Educational Environment Informatization As A Process Of The University Pr-Promotion

Ivanova¹

2020

European Proceedings of Social and Behavioural Sciences

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“…Transformations and refinement of the categorical and conceptual apparatus will allow to form professional ideas about the processes occurring in the ecosystem under digitalization conditions. Uniformity in understanding the terminology will provide an opportunity to determine the competence, knowledge and skills for the training of highly qualified personnel that meet the modern requirements of technological modernization, able to work in the conditions of transformation of all spheres of life (Ashmarina, Kandrashina, Izmailov, & Mirzayev, 2020).…”

Section: Resultsmentioning

confidence: 99%

Digital Economy: Terminology And Efficiency

Sheremetyeva¹,

Barinova²,

Zolotova³

2020

European Proceedings of Social and Behavioural Sciences

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“…Л. Харвей характеризует обеспечение качества образовательной деятельности как процесс создания уверенности у заинтересованных сторон в том, что входы, процессы и результаты дея-тельности выполняют их ожидания или предпринимаемые меры соответствуют минимальным требованиям 4 . Бренан и Шах в зависимости от объектов обеспечения качества выделили обеспечение качества образования, управления, педагогической деятельности, а также обеспечение качества, ориентированного на результат [26].…”

Section: обзор литературыunclassified

“…URL: http://www. qualityresearchinternational.com/glossary (дата обращения: 17.04.2020) 4. Там же.5 Стандарты и рекомендации по обеспечению качества на европейском пространстве высшего образования (ESG).…”

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Quality Assurance in Higher Education in the Context of European Approaches

Izmailova

Korneva²,

Makolov

et al. 2020

IntegrEdu

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Introduction. Quality assurance issues are among the priorities in the activities of Russian and European universities. In this regard, the authors of the articles explore various approaches to quality assurance in educational organizations; analyze the results of the study related to the assessment of European procedures, models and mechanisms of quality assurance implemented in Russi an universities. Materials and Methods. At the end of 2019, the authors conducted a survey using the Google Docs service of expert representatives across various types of Russian universities. The study involved 104 experts from 50 regions of Russia. The study was based on an expert online survey and statistical analysis of the results. Results. The results of the survey indicate that in Russian universities the most widespread models are quality assurance based on the requirements of state accreditation and a model based on ESG ENQA standards. Higher education institutions give priority to the development of basic documents to guarantee the quality of education at the institutional level without regulating the non-key aspects of education. In most universities, the responsibility for coordinating activities in the field of quality is assigned to the vice-rector (usually for academic studies). Universities are quite actively conducting surveys of students; it is on this group of interested parties that they emphasize the process of implementing feedback on the quality of education. It is common practice to discuss the results of analysis of surveys of stakeholders at the level of academic councils/senates. The most common quality assurance tools include: interviewing students, employers, teaching staff and employees on the quality of education, monitoring the employment and career growth of graduates, and professional and public accreditation. Most respondents indicated such priority problems as the lack of a unified model for ensuring the quality of education and the shortage of qualified personnel in the field of ensuring the quality of education. Discussion and Conclusion. The results of this study may be useful for further improving the quality of education systems in Russian universities in the context of the Bologna process development.

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Gaps in the System of Higher Education in Russia in Terms of Digitalization

Cited by 15 publications

References 2 publications

Educational Environment Informatization As A Process Of The University Pr-Promotion

Educational Environment Informatization As A Process Of The University Pr-Promotion

Digital Economy: Terminology And Efficiency

Quality Assurance in Higher Education in the Context of European Approaches

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