Gaming for Earth: Serious games and gamification to engage consumers in pro-environmental behaviours for energy efficiency

Morganti, Luca; Pallavicini, Federica; Cadel, Elena; Candelieri, Antonio; Archetti, Francesco; Mantovani, Fabrizia

doi:10.1016/j.erss.2017.05.001

Cited by 169 publications

(102 citation statements)

References 45 publications

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“…First, game-based incentives are helpful for encouraging and cultivating environment-friendly behavior. The research findings are consistent with previous studies on promoting pro-environment activities through games from different perspectives, such as using clean and green energy, participating in environmental organizations and activities, using low-carbon home heating, and choosing green travel by public transportation [31,36]. With incentives like game components (such as roles and badges), game mechanisms (such as challenges and competitions), game drivers (such as emotions and social interactions), and other elements, the game-oriented approach has a positive impact on the intrinsic motivation behind environmentally friendly behavior to varying degrees.…”

Section: Discussionsupporting

confidence: 91%

“…More empirical studies were presented to examine the effectiveness of applying gamification in this field [28][29][30]. Morganti et al conducted a literature review on utilizing serious games and gamification in environmental education, consumption awareness, and pro-environmental behavior promotion [31]. Their analysis indicated that both serious games and gamification can foster energy saving, but the effects varied according to different game types and features [31].…”

Section: Gamification and New Media In Environmental Communicationmentioning

confidence: 99%

“…Morganti et al conducted a literature review on utilizing serious games and gamification in environmental education, consumption awareness, and pro-environmental behavior promotion [31]. Their analysis indicated that both serious games and gamification can foster energy saving, but the effects varied according to different game types and features [31]. Although these studies explored the implementation of gamification in promoting pro-environmental behavior, there was little perception of gamification from the perspective of environmental communication.…”

Section: Gamification and New Media In Environmental Communicationmentioning

confidence: 99%

See 2 more Smart Citations

Ant Forest through the Haze: A Case Study of Gamified Participatory Pro-Environmental Communication in China

Chen

Cai

2019

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Increasing energy consumption and growing pollutant emissions speak volumes about the environmental challenges in various countries and regions. As one of the fastest-developing countries, China has been facing a serious environmental crisis, with many parts of the country constantly shrouded in a heavy haze. In order to improve the public’s pro-environmental awareness and encourage people to take action to contribute to energy conservation and emissions reduction, Ant Forest, a gamified participatory communication program, was launched on the top mobile payment service Alipay. This innovative approach links people’s low-carbon lifestyles with afforestation and haze control in the real world through virtual gaming experiences. This case study explains the working mechanism of Ant Forest in pro-environmental communication and investigates its effectiveness in motivating the public to engage in pro-environmental activities. Focus groups and interviews were adopted in this study to collect qualitative data. The results indicate that Ant Forest plays an encouraging role in Chinese users’ pro-environmental awareness and behaviors, but improvements in user experiences are still needed in some aspects. By introducing the haze problem in China and the practice of gamified participatory pro-environmental communication, this paper is expected to provide inspiration and reference for future efforts to promote public participation in environmental protection.

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Section: Discussionsupporting

confidence: 91%

Section: Gamification and New Media In Environmental Communicationmentioning

confidence: 99%

Section: Gamification and New Media In Environmental Communicationmentioning

confidence: 99%

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Ant Forest through the Haze: A Case Study of Gamified Participatory Pro-Environmental Communication in China

Chen

Cai

2019

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“…In addition, problem-based learning can also improve student learning outcomes (Gündüz, Alemdağ, Yaşar, & Erdem, 2016;Khoiriyah & Husamah, 2018;van der Veen & van Oers, 2017). Eco-friendly games can also be applied as a form of innovation (Morganti et al, 2017).…”

Section: Resultsmentioning

confidence: 99%

Learning Environment: Gender Profile of Students' Pro-Environmental Behavior (PEB) based on Green Consumerism

Ichsan

Sigit

Miarsyah

2018

Tadris

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The damage to nature and the changing situation of the surrounding environment certainly make you anxious. The role of students in safeguarding nature is certainly one of the important points in determining the sustainability of green consumerism. The purpose of this study is to see the influence of gender in the students' Pro-Environmental Behavior (PEB) in understanding the concept of green consumerism. The research was conducted in July-August 2018. The research was located at State Junior High School (SMPN) 1 of South Tambun, Bekasi, West Java, Indonesia. The method used was a survey with simple random sampling to obtain 214 samples consisted of 107 male students and 107 female students. PEB score of male students was 63.86 and 64.34 for female students. Data analysis used was t-test with a confidence level of 95%. The results of the t-test showed that there were no differences in green consumerism in terms Pro-Environmental Behavior between male and female. This shows that there needs to be an effort in evaluation by the teachers to improve the male and female students Pro-Environmental Behavior.

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“…For several theoretical reasons, including these gamification elements in already on-going every-day conduct can be effective: they can engage and motivate the player (user) and provide promising triggers to optimise the transfer to real world behaviour (Johnson et al 2016). Several recent publications indicate the promising character of including gamification into technology focused on energy efficiency (Fraternali, et al 2017;Garcia et al 2017;Morganti et al 2017). Alskaif et al (2018) have performed a survey of relevant research projects and revealed that the main focus of past projects was on applications targeting energy efficiency, whereas DR and self-consumption applications are gaining more attention in recent years.…”

Section: Serious Games and Gamification Techniquesmentioning

confidence: 99%

A Method for Developing a Game-Enhanced Tool Targeting Consumer Engagement in Demand Response Mechanisms

et al. 2018

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This work focuses on enhancing consumer engagement in demand response mechanisms through the employment of gamification techniques. Demand response mechanisms are employed by electricity suppliers, other market parties, and transmission and distribution system operators as options for market optimisation, balancing supply and demand, and ensuring system security. Gamification is the use of game design elements in non-game contexts, and the use of game principles in the design of certain systems to enhance engagement with these systems and make the interaction more motivating. The development of flexibility mechanisms at the demand-side is considered a key aspect for an effective energy transition, which requires the active participation and empowerment of consumers in the energy system. However, a significant barrier to realise the full flexibility potential is insufficient consumer engagement and awareness regarding energy usage. Serious games, and gamification, can effectively empower consumers by enhancement of engagement and stimulation of collaboration between them. The goal is to enable a playful interaction between technology, such as smart metering I. Lampropoulos (&) Á T. Alskaif Á M. van den Broek Á W. van Sark 213 systems, energy management systems and smart appliances, and consumers that will result in higher engagement in demand response. An overview of demand response is provided, and the linkage is made between retail markets, markets at the wholesale level and ancillary services. The role of gamification techniques is discussed based on literature review, focusing on strategies to increase consumer engagement in demand response mechanisms. A user-centred, iterative design method is proposed for the development of a game-enhanced tool in which also collaboration between players can be stimulated, whereas the impact of applying the game-enhanced tool on consumer engagement can be empirically verified.

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Gaming for Earth: Serious games and gamification to engage consumers in pro-environmental behaviours for energy efficiency

Cited by 169 publications

References 45 publications

Ant Forest through the Haze: A Case Study of Gamified Participatory Pro-Environmental Communication in China

Ant Forest through the Haze: A Case Study of Gamified Participatory Pro-Environmental Communication in China

Learning Environment: Gender Profile of Students' Pro-Environmental Behavior (PEB) based on Green Consumerism

A Method for Developing a Game-Enhanced Tool Targeting Consumer Engagement in Demand Response Mechanisms

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