Gaming Avatar Can Influence Sustainable Healthy Lifestyle: Be Like an Avatar

Abstract

Online gaming is consistently changing with the use of new technologies and seen as making an impact on consumers’ sustainable lifestyles. The gaming avatars have influenced low avatar identification players to engage in physical and learning activities through massively multiplayer online (MMO) game genre. The fundamental purpose of the study is to classify the association of an avatar with consumer’s behavioural intention for exercise and to consume healthy food. This study incorporates three theories: social cognitive theory (SCT), social determination theory (SDT) and player-avatar identification (PAI) theory to determine its four dimensions’ impact on exercise and healthy food intention to attain a sustainable healthy lifestyle. SCT is related to human cognitive behaviour in the light of immersive experience, self-presence, and enjoyment. SDT related to the physical aspects of consumers that are exercise intention and consumption of healthy food. The results have shown that immersive experience, self-presence and enjoyment do impact the consumer’s behavioural intention towards an individual’s sustainability.

Let's play: Me and my AI‐powered avatar as one team

“…AI-powered avatars are considered easy to use and useful, highlighted with positive results towards the gamer's attitude. These relationship results align with the previous studies (Suki & Suki, 2011;X. Wang et al, 2020).…”

“…AI‐powered avatars are considered easy to use and useful, highlighted with positive results towards the gamer's attitude. These relationship results align with the previous studies (Suki & Suki, 2011; X. Wang et al, 2020). In this scenario, consumer attitudes towards AI‐powered avatars were positive and in conjunction with previous studies, where attitude positively affected the consumers' behavioral intention (Al‐Rahmi et al, 2019).…”

“…Hence, we can assume that an AI‐powered avatar can be a useful tool for interactive gameplay. The gamer may also adopt a positive attitude towards adopting technology or services in gaming through avatar use (Y. Kim & Sundar, 2012; X. Wang et al, 2020). Positivity during the gameplay with AI tools can lead to a positive attitude towards the game and its avatar.…”

Virtual reality and massive multiplayer online role-playing games as possible prophylaxis mathematical model: focus on COVID-19 spreading

“…Many players without healing skills spent their time indicating safe areas in common chats, while others aimed to spread the disease as much as possible. There have been other cases in the world of similar videogames, linked to bugs that caused real epidemics, even if WoW is one of the most aesthetic in terms of number of players (Hui et al 2019;Li et al 2019a;Sinatra and Szell 2014;Wang et al 2020a). The most complex model developed to deal with a potential COVID-19 pandemic should therefore be SEIR.…”

Consumers and QR code payment method: A Case of Pakistani Retail Environment

“…A positive attitude does reflect upon the adoption of new technology or different forms of activities that may be helpful to individuals in their life (Wang et al, 2020). The emotional state of wellbeing can be favorable or unfavorable expressed through the behavior is termed as attitude (Fishbein, 1963;Premkumar, Ramamurthy, & Liu, 2008).…”