Gamification Strategies for Social Media

Abstract

With the evolution of technology and all the associated paradigms, the business reality had the need to adapt and incorporate all this evolution. Gamification strategies in social networks are used to optimize the use and involvement of users. Thus, in a business context, these strategies are used to increase user engagement in the company/brand's social networks with the aim of increasing and strengthening trust. This chapter's main objectives are to understand if internet users and social media users know the term gamification and if the associated strategies are perceptible in the social media context. Therefore, to better analyze the users' behavior regarding these strategies and their knowledge about gamification, an online survey was developed and applied. After the survey, it was possible to conclude that 16.3% of the respondents already knew the term gamification. Through the survey it was also possible to conclude that most respondents had already been in contact with gamification strategies, even if 90.6% did not adhere to them frequently.

Lecturers’ attitude towards the use of e-learning tools in higher education: A case of Portugal

“…Nowadays, it is increasingly important to develop tools that keep up with digital transformations and user requirements, which are changing faster and more drastically (Costa et al, 2021;Rodrigues et al, 2021). Besides usability as a primary objective, software developers have offered e-learning tools with well-defined pedagogical strategies (Garcia et al, 2022) and integrated training for students and lecturers, state-of-the-art technologies aligned with user expectations, continuous performance evaluation for students and the learning platform, various support to students and, finally, the pleasant design and appearance of the tools (Eneterio et al, 2020;Ayu, 2020).…”