Gamification pada Perusahaan: Dampaknya pada Tingkat Engagement Karyawan Generasi Z

Abstract

Gamification is a new concept in the world of work and is a new instrument used by companies to improve performance, motivation, satisfaction and other variables. The purpose of this study is to see whether gamification has an effect on the engagement of Generation Z employees. The theory used is the theory of Gamification and Engagement. Gamification is synonymous with activities in which it is modified with games, while conditions of involvement in which a person is bound by his work or organization. This research method uses quantitative research, using 154 respondents. The analytical method used is simple linear regression analysis using SPSS. The results of this study are that gamification has a positive and significant effect on the level of engagement of Generation Z employees.