Gamification in Sales Effectiveness Activity

Abstract

Although the measurement of organizational performance is the focus of top management of different organizations, it does not always fix control of established goals. It is necessary to create mechanisms for capturing the high income of employees, so that, by keeping them motivated, living with their active activity adds value to the organization. However, in the annual results statement, it is only a performance of the trading effectiveness that is mirrored, a pair of business generated by this organizational silo. For this reason, a literature review brings together the descriptions of studies carried out, there are no criteria for the use of the gamification concept for a return on capital invested in different business activities, according to a different author's perspective.