Gamification in Corporate Training to Enhance Engagement: An Approach

Iacono, Saverio; Vallarino, Mario; Vercelli, Gianni

doi:10.3991/ijet.v15i17.14207

Cited by 22 publications

(17 citation statements)

References 20 publications

(29 reference statements)

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“…In the 90s, Richard Bartle analysed the gaming environment in an online environment called MUD-Multiuser Dungeons. He concluded that the players' personalities could be represented in a Cartesian plane in which the vertical axis goes from interaction to action, and the horizontal axis goes from the players to the world (Iacono et al 2020). Thus, defined four types of players, which are (1) entrepreneur; (2) explorer; (3) socialiser; (4) and killer (Nacke et al 2014).…”

Section: Models Of Player Typesmentioning

confidence: 99%

“…Thus, defined four types of players, which are (1) entrepreneur; (2) explorer; (3) socialiser; (4) and killer (Nacke et al 2014). Entrepreneurs are motivated by accumulating points and how they play to earn points or other distinctions looking for recognition or prestige (Iacono et al 2020). Explorers like to explore the game, and they crave to know the mechanics of the game.…”

Section: Models Of Player Typesmentioning

confidence: 99%

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The Epic Game of Creating a Successful Gamified Co-Creation Strategy

Lopes

Gomes

Santos

et al. 2022

Administrative Sciences

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This paper aims to explore consumer engagement with online retailers through gamification, the use of game mechanics, and co-creation. A qualitative methodology was used through an exploratory case study approach. The interviews were conducted with 30 Portuguese consumers. It was found that the majority of respondents do not consider online shopping as a substitute for other entertainment activities. Respondents stressed that in online shopping, the important thing is personal satisfaction and their needs. According to the Hexad model, these characteristics fit the free spirit gamer, the Barttle model the explorer and the BrainHex model the seeker. As far as co-creation is concerned, the results indicate that most of the interviewees do not value the tools that exist on the retailers’ websites which allow them to create their own product. This study provides recommendations for retailers to implement a successful co-creation gamification strategy. Companies need to include gaming elements to enhance the retail experience and increase sales. In turn, this can increase competitive pressures among retailers by improving the services and products they offer. This paper provides empirical support for the current dearth of qualitative studies on the role of gamification and co-creation in the online retail experience. Many of the findings of this study are not in line with existing literature, allowing the conclusion that gamification alone is no longer enough to engage the online retail consumer with products and brands, requiring co-creation for the effective engagement of this consumer.

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Section: Models Of Player Typesmentioning

confidence: 99%

Section: Models Of Player Typesmentioning

confidence: 99%

The Epic Game of Creating a Successful Gamified Co-Creation Strategy

Lopes

Gomes

Santos

et al. 2022

Administrative Sciences

View full text Add to dashboard Cite

show abstract

“…In fact, through CALL and MALL tools and applications, the innovation of gamification or game-based platforms has been revolutionized in language classrooms because of their effectiveness and efficiency in the language learning and teaching [9][10][11]. Gamification is considered as an emerging approach in order to motivate learners' self-regulated learning and engagement [12][13] because sometimes students' interaction was not very high when they study online [14]. Specifically, the benefits of gamification have not been deniable since a number of game-based tools and applications were invented, i.e.…”

Section: Introductionmentioning

confidence: 99%

University Students’ Attitudes towards the Application of Quizizz in Learning English as a Foreign Language

Pham

2022

Int. J. Emerg. Technol. Learn.

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Many educational technology-based tools have been employed in language classrooms worldwide. The application of computer-assisted language learning (CALL) and mobile-assisted language learning (MALL) platforms has been implemented in most higher education institutions. Quizizz has emerged and is applied by many language instructors. This study aims to investigate university students’ attitudes towards the use of Quizizz in their English language learning. The employment of both quantitative and qualitative methods was to identify the extent university students expressed their attitudes and satisfaction as well as the correlation between them. This study was carried out under the participation of 116 university students through a questionnaire and a semi-structured interview. The results showed that students had positive attitudes towards the application of Quizizz in learning English (M=3.989, SD=.592). The level of satisfaction perceived by students was also high (M=4.078, SD=.760). There was a strong correlation between students’ attitudes and satisfaction, in which students’ behavior was more considerable than affective and cognitive components. Although students preferred Quizizz because it could enhance students’ motivation and engagement, and memory, some issues were raised for Quizizz developers and teachers to upgrade and correct mistakes and errors in Quizizz games. In general, it is recommended that Quizizz be preferable as a useful tool for English language learning and teaching.

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“…According to the literature, "Gamification can be defined as the process of using game elements in a non-game context" [13] . However, the question of how can game elements be added to an online training platform to enhance employee engagement is yet to be answered [14,15]. To the best of our knowledge, there is no single agreed-upon standard or best practice that provides strategies for gamifying online training platforms [16].…”

Section: Introductionmentioning

confidence: 99%

“…Thus, a framework for the gamification of online training platforms is lacking. In addition, there is a need to discover game elements that can have a positive impact on employee engagement during online training sessions [14,16].…”

Section: Introductionmentioning

confidence: 99%

Framework for Gamification of Online Training Platforms for Employee Engagement Enhancement

Alfaqiri¹,

Noor²,

Sahari³

2022

Int. J. Interact. Mob. Technol.

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Organizations have moved away from traditional classroom-based training to online training whereby employees can attend courses at their convenience either at home or in the workplace. This transition has been fuelled by lockdowns that governments worldwide have implemented to counter the spread of the COVID-19 pandemic, where employees are expected to work or attend training from home. However, several issues including lack of employee engagement hinder the effective delivery of online corporate training. In recent years, gamification has been identified as a solution to lack of engagement in education. Gamification involves the incorporation of game elements into non-game applications to encourage user engagement, where different combinations are used for different learning contexts. However, little research has been done to identify suitable game elements for the gamification of corporate online training. This study proposes a set of game elements to improve employee engagement with online training platforms. A step-by-step analysis of the literature led to the identification of nine potentially suitable game elements. These elements were evaluated by a group of experts selected from five well-known training providers in Saudi Arabia, who completed a semi-structured interview questionnaire about the usability, completeness, and usefulness of the elements. The result of the evaluation indicated that the identified game elements will be able to effectively and efficiently improve employee engagement. The set of nine game elements was then incorporated into a proposed framework for the gamification of online training platforms to enhance employee engagement.

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Gamification in Corporate Training to Enhance Engagement: An Approach

Cited by 22 publications

References 20 publications

The Epic Game of Creating a Successful Gamified Co-Creation Strategy

The Epic Game of Creating a Successful Gamified Co-Creation Strategy

University Students’ Attitudes towards the Application of Quizizz in Learning English as a Foreign Language

Framework for Gamification of Online Training Platforms for Employee Engagement Enhancement

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