Gamification for sustainable consumption: ethical issues and future promises

Gamification for Sustainable Development

“…This design strategy can work reasonably well in contexts of individual consumer behaviour and environmental sustainability. In contrast, some scholars argued for a more decentralised approach that gives users more agency and employs more humanistic design practices (Deterding, 2019; Spanellis, 2023). Unlike instrumental design, which defines for the user what sustainable behaviour should be like, the humanistic design invites the users to co-define the problem and co-design the solution.…”