Gamification design to foster stakeholder engagement and behavior change: An application to urban freight transport

Marcucci, Edoardo; Gatta, Valerio; Pira, Michela Le

doi:10.1016/j.tra.2018.08.028

Cited by 44 publications

(34 citation statements)

References 37 publications

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“…Only moving to supply-side scenario 3 one finds that the number of potential crowdshippers does not satisfy the maximum potential demand. However, this figure might vary by considering the possible lifestyle changes due to either environmental policy interventions [49] or incentives such as gamification [29] and parking cash-out [13]. These results underline a potential market for the new service and the importance of paying attention to service design especially with respect to the supply side.…”

Section: Policy Implicationsmentioning

confidence: 99%

Sustainable urban freight transport adopting public transport-based crowdshipping for B2C deliveries

Gatta

Marcucci

Nigro

et al. 2019

Eur. Transp. Res. Rev.

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114

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Cities crave innovative logistics solutions dealing with the requirements of the 'on demand economy'. The paper estimates the willingness to act as a crowdshipper (supply) and to buy a crowdshipping service (demand) to get goods delivered/picked-up in the last mile B2C e-commerce situation. Specifically, it innovates by considering an environmental-friendly crowdshipping based on the use of the mass transit network of the city where parcels customers/crowdshippers pick-up/drop-off goods in automated parcel lockers located either inside the transit stations or in the surroundings. This issue is very important since "standard" crowdshipping is usually not able to reduce congestion and polluting emissions due to the dedicated trips performed using private motorized vehicles. The paper rests on an extensive stated preference survey. The hypothetical scenarios used to acquire both demand (customers') and supply (crowdshippers') preferences make use of the most relevant attributes emerging from a preliminary investigation performed in the study context. The investigation is performed in the city of Rome and the metro is the transit system considered. The results are useful in understanding and quantifying the potential of this freight transport strategy for e-commerce in an urban context and in providing local policy makers with a good knowledge base for its future development.

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Section: Policy Implicationsmentioning

confidence: 99%

Sustainable urban freight transport adopting public transport-based crowdshipping for B2C deliveries

Gatta

Marcucci

Nigro

et al. 2019

Eur. Transp. Res. Rev.

Self Cite

114

View full text Add to dashboard Cite

show abstract

“…Further, the way stakeholders collaborate can facilitate efficient city logistics initiatives [30]. Few studies have considered the behavior of the stakeholders, but their diversity and heterogenic needs are great challenges in city logistics [15][16][17][18] and contribute to barriers for communication between the private and public sectors [2].…”

Section: Literature On Stakeholder Interaction In City Logisticsmentioning

confidence: 99%

Importance of the Stakeholders’ Interaction: Comparative, Longitudinal Study of Two City Logistics Initiatives

Katsela

Browne

2019

Sustainability

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The main purpose of the paper is to explore the importance of stakeholders’ interaction in the different stages of the implementation process of city logistics initiatives and to assess the extent to which interaction may vary between two apparently similar initiatives. A comparative, longitudinal study, with data from two Swedish city logistics initiatives is conducted. The findings highlight the multiple stakeholders’ interaction and suggest that various degrees of such interaction can be beneficial for sustainable city logistics initiatives. The study demonstrates that although the interactions can be considered broadly similar, there are differences that have an impact on the implementation and development of such initiatives over time. It also highlights the relevance of integrating initiatives with existing networks to provide longer-term viability in the implementation process.

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“…Gamification is gaining popularity in the mobility domain 5 (e.g. [29][30][31][32][33]). However, to be effective, it needs to be appropriately conceived, deployed and managed.…”

Section: Literature Reviewmentioning

confidence: 99%

“…A user-centred, behaviourally consistent design approach is desirable. One can pursue this by using stated choice experiments and DCMs to combine game characteristics and tailor them to the gamified context, thus aligning them with agents' preferences and expectations [33]. This will maximise each agent-type engagement and behaviour change potential.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Context-specific game-design/mechanisms and elements have to be identified early on to boost participation and engagement and the potential impact of a well-thought gamification process on the success of the policy should be assessed in the evaluation phase, i.e. before implementation [33]. Gamification contributes to increase eco-logistics awareness (e.g.…”

Section: Modelling Approach For Policy Evaluation and Facilitationmentioning

confidence: 99%

See 1 more Smart Citation

Smart urban freight planning process: integrating desk, living lab and modelling approaches in decision-making

Gatta

Marcucci

Pira

2017

Eur. Transp. Res. Rev.

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Purpose This paper proposes an innovative approach to decision-making processes for urban freight planning that could easily be transferred across cities while capable of jointly taking into account: (1) all the conceivable and updated urban freight transport (UFT) measures that should apply to the specific city culture, structure and evolution, (2) all the relevant stakeholders and successfully involve them from the beginning, (3) behavioural, technical, operational, organisational and financial issues. Methods The methodology is organised and deployed in three phases, following three different approaches, i.e.: a Bdesk approach^for data acquisition and knowledge-based policy rankings; a Bliving lab approach^to foster stakeholders' engagement in co-creating policies; a Bmodelling approach^to evaluate policies and find/define an optimised mix of shared applicable/effective policies. Results The three-phase methodology supports public authorities in: (a) increasing knowledge and understanding of the most innovative context-specific UFT policies; (b) integrating UFT policies in strategic urban planning via collaborative participation/governance processes; (c) developing an ex-ante behaviourally consistent, financially robust and technically compatible assessment of shared UFT policy mixes while providing appropriate instruments to facilitate policy adoption and deployment. Conclusions The proposed methodology contributes to the identification and development of effective UFT solutions. Bringing together knowledge acquisition, policy co-creation, behaviour change analysis within a single methodological approach, aimed at identifying an optimised policy package, is both new and needed.

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Gamification design to foster stakeholder engagement and behavior change: An application to urban freight transport

Cited by 44 publications

References 37 publications

Sustainable urban freight transport adopting public transport-based crowdshipping for B2C deliveries

Sustainable urban freight transport adopting public transport-based crowdshipping for B2C deliveries

Importance of the Stakeholders’ Interaction: Comparative, Longitudinal Study of Two City Logistics Initiatives

Smart urban freight planning process: integrating desk, living lab and modelling approaches in decision-making

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