Gamification and Risk Aversion: An Empirical Essay With Management Students
Felipe Luiz Neves Bezerra de Melo,
Ana Maria Jerônimo Soares
Abstract:This article evaluates whether the use of gamification in entrepreneurship education is associated with a reduction in risk aversion among students studying at the technical level of Business Administration. As a theoretical framework, we used the Cumulative Prospect Theory. The research was conducted at a Brazilian Federal Institute (IF) of education. We used a sample of 191 participants, and the research instrument was applied at the beginning and end of the course. The data analysis included the Difference-… Show more
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