Game theory model of forming enterprise development strategy in market environment uncertainty

Mednikov, M. D.; Sokolitsyna, Natalya A.; Sokolitsyn, A. S.; Semenov, Viktor P.

doi:10.1109/scm.2017.7970752

Cited by 8 publications

(5 citation statements)

References 5 publications

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“…The mathematical expression of the scenario examined, as shown in Figure 1 is [ 2 , 4 , 26 ]:

u d , i ( d i ): is the utility function for a particular travel d i , d i , lim + : is the limit of travel of a degree of freedom in a positive travel, which is desirable not to be exceeded; d i , lim − : is the limit of travel of any degree of freedom in the negative direction, which is desirable not to be exceeded; p d : is the penalty imposed if one of the travel limits for this degree of freedom is surpassed. Its price is negative, a d , i + : a coefficient showing the linear change of the benefit for small values of the d i travel when it has a positive direction.…”

Section: Definition Of the Problemmentioning

confidence: 99%

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Optimization of Cyber Tactics in Sports Strategies Using Hybrid AI Decision-Making Technologies

Duan¹

2022

Computational Intelligence and Neuroscience

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One of the main problems of modern research concerns the optimal design of solutions to address cybersecurity problems, with methods that provide the ability to choose an objective function different from that of the classic problem of more economical design while allowing the use of constraints on any possible variable during planning, including financial resources. The number of corresponding solutions concerns the issue of optimal design of security strategies with a simulation that lies in game theory, with players, the defender on one side defending the system managing the available options of strategic solutions, and the attacker, who chooses the way to strike the system, based on some attack scenarios that cannot be easily predicted. The inherent difficulty of implementing the proposed solutions lies in the combined explosion of all possible combinations that make up the solution space, the complete examination of which requires a lot of computational time and computing resources, to the point that their use becomes unprofitable. This weakness is attributed to even minor problems, and the possible strategies available to the defender are finite but at the same time numerous. To solve the abovementioned problem, the work proposes a hybrid system that aims to identify the best possible approach in the theoretically optimal solution in a short time and with minimal computing resources. Specifically, a heuristic optimization methodology is used with overlapping answers between two contiguous neighborhoods based on the Bloom Filters structure that supports fast listings and searches. This methodology, which is evaluated in optimizing safety strategies in the sports industry, brings about 40% optimization.

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“…The mathematical expression of the scenario examined, as shown in Figure 1 is [ 2 , 4 , 26 ]:

Section: Definition Of the Problemmentioning

confidence: 99%

“…The definition of utility is perhaps one of the most fundamental concepts in game theory [ 2 ], as it dramatically facilitates their handling and analysis. It was designed to determine a person's level of contentment as a consequence of a particular outcome [ 3 , 4 ].…”

Section: Introductionmentioning

confidence: 99%

Optimization of Cyber Tactics in Sports Strategies Using Hybrid AI Decision-Making Technologies

Duan¹

2022

Computational Intelligence and Neuroscience

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“…Retail trade in consumer goods, a substantial part of which is located in the retail and entertainment centers, expects the participation of management companies of the following centers in the digital transformation of their business in regards to the identification and personalization of the customer base (Ozerov et al, 2018;Ullah et al, 2021). The identification and personalization of the a retailer's customers' base can become the basis for building optimal customer service models (Pupentsova & Livintsova, 2018), which, in turn, will increase the average check, the number of customers and the revenue growth, since the use of digital technologies can lead to the transformation of customers' experience with regards to their preferences (Mednikov et al, 2017). This will provoke an increase in customer traffic of retail and entertainment centers, a decrease in underoccupancy and, in turn, an increase in the capitalization of the real estate item (Babkin et al, 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

Digital Technologies as a Driver of Capitalization Growth in Shopping and Entertainment Centers

Пупенцова

Alekseeva

Antoshkova

et al. 2022

Real Estate Management and Valuation

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The relevance of the chosen topic is confirmed by the increased competition among the participants of the commercial real estate market, which is connected with the market saturation. The study aims to assess the impact of modern digital technologies on the performance of a shopping and entertainment center. Research was conducted using the example of a retail and entertainment center in Saint-Petersburg. The work proposes a “smart” approach to management, where additional investments are taken into account when the digital infrastructure is being created. The research shows that the transition from a traditional business management to a “smart” variant of property object‘s development, based on the active use of digital technologies, leads to a significant increase in its capitalization, traffic, average bill and occupancy by tenants. The novelty of the following work is to justify the economic efficiency of the application of digital technologies‘ in retail based on the calculation of the retail and entertainment center‘s capitalization value change under the influence of the implementation of automated accounting. The presented research can be used to develop a methodology for assessing the impact of the introduction of digital technologies on the efficiency of shopping and entertainment facilities.

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“…A dynamic game-theoretical approach was conducted to study the pricing strategies of complementary products in distribution channels (Ngendakuriyo and Taboubi, 2017). A game theory model of forming enterprise development strategy in market environment uncertainty is proposed to increase enterprise market share (Mednikov et al, 2017). Khanizad and Montazer (2018) used game theory to examine the impact of banks' cooperation on decisions not to cooperate.…”

Section: Game Theory and Marketingmentioning

confidence: 99%

A game theory approach to selecting marketing-mix strategies

Abedian

Amindoust

Maddahi

et al. 2021

JAMR

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PurposeAdopting efficient marketing strategies is a challenging task in a competitive market place involving complex marketing planning, techniques and mechanisms to identify the best course of action under these circumstances and finding optimal solutions or stable outcomes. Decisions and strategies of competitors in the market influence the selection of the appropriate marketing strategy. The main purpose of this paper is to develop a mathematical methodology based on the game theory approach for planning optimal marketing-mix strategies in dynamic competitive markets, taking into account strategic foresight and interaction effects.Design/methodology/approachThe game theory approach, as a decision-making tool in conflict situations, is suggested for planning and adopting optimal marketing strategy. The main intellectual attraction of the game theory is essentially a question of how to act in gaming situations against highly rational opponents A kind of static, finite and non-cooperative game analytics approach has been developed for this issue, and the proposed model has been implemented to design optimal marketing strategies for two top brands of the automotive parts market in Iran.FindingsThe findings of this study show that the optimal marketing-mix strategy for brand A is pricing and for brand B is the product strategy.Practical implicationsGame theory and the Nash equilibrium model can provide a practical approach to find and adopt the right strategy, know competitors' movements and strategies and get more profit.Originality/valueThe integration of the game theory approach into the marketing mix framework has been adopted as a generalized model for marketing strategy planning and analysis as well as to resolve some shortcomings of the marketing mix framework. The Nash equilibrium model has been used to analyze the results. The incorporation of game theory into marketing models has the potential to enrich the scope of marketing modeling.

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Game theory model of forming enterprise development strategy in market environment uncertainty

Cited by 8 publications

References 5 publications

Optimization of Cyber Tactics in Sports Strategies Using Hybrid AI Decision-Making Technologies

Optimization of Cyber Tactics in Sports Strategies Using Hybrid AI Decision-Making Technologies

Digital Technologies as a Driver of Capitalization Growth in Shopping and Entertainment Centers

A game theory approach to selecting marketing-mix strategies

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