Game Theory Analysis on Marketing Strategy Determination of KAI Access and Traveloka based on Usability of HCI (Human-Computer Interaction)

Christanto, Henoch Juli

doi:10.51519/journalisi.v4i3.300

Cited by 10 publications

(15 citation statements)

References 10 publications

(11 reference statements)

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“…Dalam rangka mengevaluasi tingkat daya guna sistem yang telah dibuat, dilakukan pengujian dengan menggunakan metode System Usability Scale (SUS) [21]. Metode ini digunakan untuk mengukur sejauh mana sistem tersebut dapat digunakan dengan efektif dan efisien oleh penggunanya [22,23] [24]. Dari ke-20 responden didapatkan hasil rata rata nilai SUS sebesar 72 dan dapat dikatagorikan ke dalam grade scale C dan adjective ratings good [25].…”

Section: Hasil Dan Pembahasanunclassified

Pengembangan Aplikasi Sistem Informasi Gereja Isa Almasih Jemaat Purwodadi pada Platform Android

Christanto,

Widiarto,

Sutresno

et al. 2024

jtik

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The church is a community of believers in Jesus Christ who engage in various religious activities. In managing these busy activities, the church administration often faces the risk of human error. In response to digitalization challenges, the idea of creating a church information system application emerged to address these issues, known as the church information center application. The purpose of this application is to assist in the smooth operation of church activities and simplify the administrative processes involved in each activity. The results show that the developed church information center application can be accessed by all church members through the Android platform. The features within the application help facilitate the reception of church information and administration processes. The application's interface was also well-received by the congregation. The average score for measuring the system's usability using the SUS method is 72, which can be categorized as a grade scale C with the adjective rating "good"

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Section: Hasil Dan Pembahasanunclassified

Pengembangan Aplikasi Sistem Informasi Gereja Isa Almasih Jemaat Purwodadi pada Platform Android

Christanto,

Widiarto,

Sutresno

et al. 2024

jtik

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“…Salah satu pendekatan yang semakin dikenal dan dapat diandalkan untuk menganalisis strategi pemasaran adalah teori permainan (game theory) [3]. Dengan menggunakan teori permainan, perusahaan dapat merumuskan strategi pemasaran yang lebih akurat dengan memperkirakan langkah-langkah pihak pesaingnya [8].…”

Section: Pendahuluanunclassified

Strategi Persaingan Pemasaran Indomaret dan Alfamart di Salatiga Menggunakan Game Theory

Juli Christanto,

Aprius Sutresno,

Mavish

et al. 2024

jurnalelektro

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Indomaret and Alfamart are minimarket businesses that are currently experiencing significant growth, especially in the city of Salatiga. Each company strives to achieve maximum profit, and thus, it is essential to determine the most optimal competitive strategy to attract customers. This research was conducted using a questionnaire to understand what influences consumers in choosing a minimarket for shopping, providing valuable insights for determining minimarket strategies. Game Theory is employed to represent the respondents. The results of the study indicate that Alfamart will employ a location-based strategy in their stores, while Indomaret will utilize discount and promotion strategies for their easily accessible minimarkets.

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“…Diperlukan analisa untuk mengetahui faktorfaktor apa saja yang dapat menyebabkan resesi, selain itu juga tanggapan mengenai dampak negatif yang menjadi kekhawatiran masyarakat luas. Beberapa faktor penyebab terjadinya resesi ekonomi secara umum antara lain adanya guncangan atau persaingan ekonomi secara tiba-tiba, hutang yang berlebihan, gelembung aset investasi berlebihan di pasar saham, terlalu banyak inflasi atau deflasi, dan juga perubahan teknologi penemuan baru yang berguna untuk peningkatan produktivitas dan perekonomian dalam jangka waktu yang panjang [1,3].…”

Section: Pendahuluanunclassified

Analisis Sentimen Masyarakat Indonesia Terhadap Dampak Penurunan Global Sebagai Akibat Resesi di Twitter

Sutresno

2023

bits

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A recession is a significant reduction in economic activity and is spread across the economy at its greatest for more than a few months, but it can also be seen in Real GDP, Real Income, Employment, Industrial Production, and Wholesale-Retail Sales. Recently, there has been a lot of public opinion regarding the recession that will occur in 2023, especially in Indonesia, on various social media such as Twitter. Based on these problems, sentiment analysis was carried out on tweets to obtain information on the positive or negative polarity of these opinions using the Naive Bayes and Support Vector Machine (SVM) methods to choose a more effective way in case studies to determine sentiment predictions. The steps are taken consist of data collection, processing data, weighting data, classification process, evaluation, validation, and results and discussion. The web scraping technique was used, and after going through the data cleaning stages, a total of 780 tweet data was obtained. The results of the classification test show that the SVM method has a greater accuracy rate with a proportion of 79.5% compared to the Naive Bayes method with a proportion of 72.5%. The SVM method's prediction results also show several 144 positive and 636 negative sentiments. Judging from the Wordcloud that was formed, it can be assumed that people are worried about their economic conditions, one of which is the unstable oil price which can trigger a recession.

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Game Theory Analysis on Marketing Strategy Determination of KAI Access and Traveloka based on Usability of HCI (Human-Computer Interaction)

Cited by 10 publications

References 10 publications

Pengembangan Aplikasi Sistem Informasi Gereja Isa Almasih Jemaat Purwodadi pada Platform Android

Pengembangan Aplikasi Sistem Informasi Gereja Isa Almasih Jemaat Purwodadi pada Platform Android

Strategi Persaingan Pemasaran Indomaret dan Alfamart di Salatiga Menggunakan Game Theory

Analisis Sentimen Masyarakat Indonesia Terhadap Dampak Penurunan Global Sebagai Akibat Resesi di Twitter

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