Game Analytics on Free to Play

Flunger, Robert; Mladenow, Andreas; Strauß, Christine

doi:10.1007/978-3-030-27355-2_10

Cited by 11 publications

(6 citation statements)

References 23 publications

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“…Third, through game analytics, the developers can negotiate with investors and publishers. Flunger et al [71] focus on analytical and predictive models for F2P games. They discuss game analytic use in the F2P game, especially for helping the game developers with game player churn prediction and player lifetime value prediction.…”

Section: Discussionmentioning

confidence: 99%

Comprehensive review and classification of game analytics

Backlund

Engström

2020

SOCA

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As a business model, the essence of games is to provide a service to satisfy the player experience. From a business perspective, development in the game industry has led to the application of Business Intelligence (BI) becoming more and more extensive. However, related research lacks systematic examination and precise classification. This paper provides a comprehensive literature review of BI used in the game industry, focusing primarily on game analytics. This research mainly studies and discusses five aspects. First, we explore game analytics aspects in the available literature based on the traditional game value chain. Second, we find out the main purposes of using analytics in the game industry. Third, we present the problems or challenges in the game area, which can be addressed by using game analytics. Fourth, we also list different algorithms that have been used in game analytics for prediction. Finally, we summarize the research areas that have already been covered in literature but need further development. Based on the categories established after the mapping and the review findings, we also discuss the limitations of game analytics and propose potential research points for future research.

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Section: Discussionmentioning

confidence: 99%

Comprehensive review and classification of game analytics

Backlund

Engström

2020

SOCA

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“…F2P has become the best-selling game model in Asia (Niko Partners, 2020). This has led to a reduction in the interest in paid or pay-to-play game models, especially mobile games such as World of Warcraft and Team Fortress 2 (Flunger et al, 2019). The share of free mobile games has also brought ingame advertising to 94% in the same year.…”

Section: B) Mobile Game Free-to-play Modelsmentioning

confidence: 99%

“…The share of free mobile games has also brought ingame advertising to 94% in the same year. Flungeret al (2019) states, -The free-to-play model has gained significant traction which has led to many games competing for share in this market.‖ (Flunger et al, 2019). The main characteristic of F2P mobile games is that it offers players free early access with limited energy, coins, and abilities that can trigger players to remove these restrictions by paying a certain amount of money in exchange for certain items.…”

Section: B) Mobile Game Free-to-play Modelsmentioning

confidence: 99%

“…Entering the era of the heyday of mobile games, which is said to have gained significant traction, this success seems to have resulted in many games competing for a share of the mobile game market (Flunger et al, 2019), the attractiveness of advertising has become the main feature and strength as a net that can scoop up the target audience. In this large share.…”

Section: Introductionmentioning

confidence: 99%

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Negotiated Order in Mut’ah Marriage

2022

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Marriage, as defined by Law No.1/1974, is an inner and outer relationship between a man and a woman with the goal of building a joyful and eternal family (home) based on the One Godhead. However, there are various social phenomena that occur in the society with specific goals that are structured in a marriage process known as mut'ah marriage or contract marriage. In this study, the author attempts to evaluate mut'ah marriage from a sociological standpoint using a social definition paradigm and the perspective of symbolic interactionism, specifically negotiated orders. This research is a library research. As a result, actors face a variety of incentives ranging from the economic to the social which can then cause damage at the stage of the basis of action to the stage of consumption or action. Two forms of negotiation were also found to justify mut'ah marriage, namely the negotiation of the rational dimension and the negotiation of the economic dimension.

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“…The revenue is earned from a small fraction of users who opt to pay for micro‐transactions that enable additional functionality and experiences. The commercial success of F2P games depends on retention (keeping the customers continuously engaged) and monetization (designing functionality to encourage the micro‐transactions) (Davidovici‐Nora, 2013; Flunger et al, 2019). Repeated micro‐transactions are essential for the game to be commercially viable.…”

Section: Rovio's Creative Process Transformationmentioning

confidence: 99%

Creative analytics: Towards data‐inspired creative decisions

Tamm

Hallikainen

Tim

2021

Information Systems Journal

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Organisations across many industries are increasing the use of evidence-based approaches to decision-making through adoption of business analytics. Creative processes and decisions are an area of organisational decision-making which has traditionally been highly intuition-based, and where professional culture and practices are often very different from the engineering disciplines from which data-driven decision approaches originate. Through the case study of the analytics-oriented transformation of creative decisions at Rovio, a leading game development company, this study seeks to understand how organisations can make their creative decision processes more evidence-based, while retaining the best features of artistic intuition and human creativity. The case study highlights several issues that need to be delicately managed and balanced to effectively combine analytics and human creativity, and offers five principles for such "creative analytics": (1) build shared analytics values but provide tailored BA support; (2) build hybrid teams;(3) balance commercial and creative goals; (4) encourage creative experimentation and learning; and (5) make data-inspired, not data-driven, creative decisions.

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Game Analytics on Free to Play

Cited by 11 publications

References 23 publications

Comprehensive review and classification of game analytics

Comprehensive review and classification of game analytics

Negotiated Order in Mut’ah Marriage

Creative analytics: Towards data‐inspired creative decisions

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