An RNA-arbitrarily primed PCR differential display strategy was used to identify candidate genes in the pituitary that are up-regulated by endogenously activated ␥-aminobutyric acid (GABA) systems that may also be involved in the control of reproduction. Goldfish were injected with the GABA metabolism inhibitor ␥-vinyl-GABA (GVG), known for its high efficiency to specifically increase endogenous brain and pituitary GABA levels in this species, resulting in higher levels of circulating gonadotropin-II (GTH-II). Several transcripts related to hormone secretion, signal transduction pathways, and messenger RNA (mRNA) editing were shown to be up-regulated after GVG injection. Among these transcripts we characterized an mRNA coding for the secretory vesicle protein secretogranin-II (SgII), a member of the chromogranin family, which is the precursor of a novel 34 amino acid neuropeptide, goldfish secretoneurin (SN). A semiquantitative PCR developed to measure pituitary SgII mRNA levels showed a 5-fold increase in GVG treated fish vs. control fish. Moreover, GVG treatment specifically increased SgII mRNA levels in gonadotrophs, concomitant with a decrease in GTH-II cell content. In addition, ip injection of synthetic goldfish SN increased GTH-II release in goldfish pretreated with the dopamine antagonist domperidone. Activation of GABAergic neurons has two effects, enhancing in vivo GTH-II release and up-regulating SgII mRNA specifically in goldfish gonadotrophs. Together with our SN bioactivity data, this suggests the existence in the pituitary of an autocrine or paracrine mechanism linked to the regulated secretory pathway in the gonadotrophs. (Endocrinology 139: 4870 -4880, 1998) T HE AMINO ACID ␥-aminobutyric acid (GABA) is one of the most abundant neurotransmitters in the vertebrate central nervous system and is considered to be a classical inhibitory neurotransmitter inducing postsynaptic membrane hyperpolarizations. However, in addition to the predominant inhibitory actions reported for GABA, there is increasing evidence in both vertebrates (1) and invertebrates (2) that GABA also has important depolarizing and stimulatory actions. In the rat hypothalamus, for example, GABA can be found in approximately 50% of presynaptic boutons (3) and regulates most aspects of hypothalamic function. In particular, GABA via the GABA A receptor is excitatory in neonatal hypothalamic neurons, whereas in adults the opposite has been shown (4). Recently, dual hyperpolarizing and depolarizing actions of GABA have been shown in the adult rat suprachiasmatic nucleus of the hypothalamus (5). Within this nucleus, GABA is inhibitory at night but has important excitatory actions in the daytime, which may be part of the molecular mechanism of the circadian clock, coordinating diurnal changes in behavior and physiology.In adult vertebrates, GABAergic control of neuroendocrine function is also believed by many to be mainly inhibitory. However, a significant stimulatory role for GABA in the control of hypothalamic GnRH (GnRH) (6) a...