“…When analyzing the end-user experience of augmented reality platforms, researchers typically use a mix of qualitative and quantitative research methods such as expert evaluation, surveys, structured interviews, focus groups (Davidavičienė et al, 2019;Georgiou & Kyza, 2017;Guimaraes & Martins, 2014;Ko et al, 2013;Laine & Suk, 2016;Majid et al, 2015;Mota et al, 2018;Rauschnabel et al, 2017), which present a combination of open and closed questions and assessment statements that are measured on Likert scales, usually of 5 or 7 levels. Multicriteria evaluation methods, which have a wide range of applicability in research, would also be useful in investigating the complex research objects of this type (Beskese et al, 2018;Delgado Méndez et al, 2019;Zavadskas, 1987;Zavadskas et al, 2019;Zeng & Xiao, 2018;Zhuang et al, 2019).…”