Modern Analysis of Customer Surveys 2011
DOI: 10.1002/9781119961154.ch21
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Fuzzy Methods and Satisfaction Indices

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Cited by 7 publications
(8 citation statements)
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“…In social sciences, fuzzy sets have been utilized, among other things, to measure poverty, quality of life, well-being, the quality of products and services, in market share predictions as well as consumer preferences in human resources management [53,54].…”
Section: Fuzzy Setsmentioning
confidence: 99%
“…In social sciences, fuzzy sets have been utilized, among other things, to measure poverty, quality of life, well-being, the quality of products and services, in market share predictions as well as consumer preferences in human resources management [53,54].…”
Section: Fuzzy Setsmentioning
confidence: 99%
“…In fact, the interpretation of questionnaire results based on the definition of values of membership and not-membership in IFS can be very important, also from a communication point of view. The fuzzy approach can be viewed as a useful way to describe latent constructs such as those of satisfaction or performance through a mathematical formalization (see Zani et al 2012). Moreover, the Intuitionistic framework we have used in this paper can lead to appropriately quantify, as well as satisfaction or high levels of performance, also dissatisfaction or low levels of performance, and uncertainty.…”
Section: Discussionmentioning
confidence: 99%
“…In Sect. 8, we discuss our main results, also with reference to other approaches used to address customer satisfaction, such as the choice of membership function proposed in Zani et al (2012) or the CUB model (D'Elia and Piccolo 2005;Piccolo and D'Elia 2008;Iannario and Piccolo 2012); last, we draw some conclusions as well as general ideas for future research in this field.…”
Section: Application Of Fuzzy Theory: An Overviewmentioning
confidence: 97%
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“…Here the logarithm transform is taken only to prevent excessive values for very low uncertainty. This weighting scheme has been already used in the Fuzzy Sets literature (that is, only with reference to membership functions) [37,36] to assess the capabilities of each category r in expressing satisfaction across items:μ…”
Section: Scoring Uncertaintymentioning
confidence: 99%