“…Generally, the short‐term is scaled to the budget horizon (Phaal & Muller, 2007, 2009). The short‐term has also been called the inertia period (Platt, 1971) to signify that sometimes little can be done to immediately change course (Lonsdale, 1975). It is the medium‐term ‘where an organization has strategic options, and most likely the space to effect change’ (Kerr & Phaal, 2022).…”