Futures of the sustainable firm: An evolutionary perspective

Zucchella, Antonella; Urban, Sabine

doi:10.1016/j.futures.2014.08.003

Cited by 13 publications

(8 citation statements)

References 16 publications

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“…Fourthly, the research focus shifts from understanding sustainability through the lens of corporate social responsibility practices to "a core component of marketing strategy", as Crittenden et al [2] (p. 82) affirm. Lastly, the hypothesized relationships are discussed in the twofold framework of planned versus emergent business strategies, considering the business strategy type as derived from a well-defined business model [1,6,15,43].…”

Section: Research Contribution and Originality: Theoretical And Practmentioning

confidence: 99%

“…Hereby, sustainability sets itself up as a multi-concept in that it displays a framework that appraises joint-connection, reaction, and holistic reasoning, a long-term acumen which implies upgrading an overarching business model and strategies [6]. It lays emphasis on the purpose of entrepreneurial activities as a tool for sustaining a broad range of ecosystems, simultaneously Corroborating, despite the growing consensus that a firm which integrates sustainability into its marketing strategy is likely to have a differential leverage over its competitors [20,21], few empirical studies have examined these issues in a comparative framework, settling the marketing typology as a pivotal criterion.…”

Section: Introductionmentioning

confidence: 99%

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Mapping Entrepreneurs’ Orientation towards Sustainability in Interaction versus Network Marketing Practices

Vătămănescu

Gazzola

Dincă³

et al. 2017

Sustainability

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By gliding sustainability into the mainstream areas of marketing strategy, the purpose of the current research is to analyze the influence of the entrepreneurs' orientation towards sustainability on relational marketing practices-i.e., interaction versus network marketing. Placed within a comparative setup, the investigation included a sample of 104 business owners of Romanian small and medium-sized enterprises (SMEs) from the services sector, the selection of participants being subject to well-defined pre-established criteria. Acknowledging the research gap which addresses the type of business strategy fit for entrepreneurs' orientation towards sustainability, the conceptual model integrated a categorical moderator variable (Planned/Emergent Business Strategies) as indicative of the potential heterogeneity among the hypothesized relationships. Both measurement and structural models were appraised by means of a structural equation modeling technique, respectively, component-based partial least squares (PLS-SEM). As the findings concluded, the entrepreneurs' orientation towards sustainability accounts for almost 35% of variance in interaction marketing practices and 16% of variance in network marketing practices, thus positing a higher influence on the former. Moreover, evidence was provided that the reification of the entrepreneurs' orientation towards sustainability in relational marketing practices was not significantly dependent on the type of business strategy.

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Section: Research Contribution and Originality: Theoretical And Practmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Mapping Entrepreneurs’ Orientation towards Sustainability in Interaction versus Network Marketing Practices

Vătămănescu

Gazzola

Dincă³

et al. 2017

Sustainability

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“…The methodology employed was that of a qualitative comparative multiple case study for producing analytical generalizations [38]. This methodology has been used to address sustainability issues of firms [39]. Case studies are appropriate when there are clearly identifiable cases with boundaries and the research seeks to compare these cases [40].…”

Section: Methodsmentioning

confidence: 99%

Ecologically Embedded Design in Manufacturing: Legitimation within Circular Economy

2020

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Circular economy has gained momentum since the 1970s as a regenerative alternative to the traditional linear economy. However, as the circular economy has gone mainstream, circularity claims have become fragmented and remote, consisting of indirect contributions, such as the life extension of other products and the use of waste as feedstock, without addressing the actual cause of waste. The present study aims to identify the strategic motivations of manufacturers participating in the circular economy and the corresponding relationship to ecological embeddedness. This paper explores the circular economy in manufacturing through existing products on the market and their relationship to eco-design by considering the product, packaging, and its production. Legitimacy is found to be a decisive factor in whether the type of circular economy strategy manufacturers adopt yields ecological benefits. The results from the case study of products clearly indicate the superiority of ecological embeddedness, as a form of circularity supporting strong sustainability. Finally, a novel template is proposed to support the implementation of ecological embeddedness in manufacturing.

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“…Incorporating CSR concerns and sustainability in its vision and management philosophy is the first step for a company to transform its business model and its activities, such that they align with the principles of sustainable development [22]. Indeed, having a company-level vision for sustainability contributes to creating a deeper meaning to the organization and its employees, and therefore influences behaviours and decisions [23,24]. To operationalize the vision into action, it is important to have dedicated CSR staff and/or a CSR committee managing CSR-related activities, such as implementation, monitoring and reporting.…”

Section: Methodsmentioning

confidence: 99%

Corporate Social Responsibility (CSR) Practices of the Largest Seafood Suppliers in the Wild Capture Fisheries Sector: From Vision to Action

et al. 2019

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Corporate social responsibility (CSR) in the seafood industry is on the rise. Because of increasing public awareness and non-governmental organization (NGO) campaigns, seafood buyers have made various commitments to improve the sustainability of their wild seafood sourcing. As part of this effort, seafood suppliers have developed their own CSR programs in order to meet buyers’ sourcing requirements. However, the CSR of these companies, many of which are mid-supply chain or vertically integrated, remain largely invisible and unstudied. In order to better understand how mid-chain seafood suppliers engage in sustainability efforts, we reviewed the CSR practices of the 25 largest seafood companies globally (by revenue) that deal with wild seafood products. Based on literature, existing frameworks, and initial data analysis, we developed a structured framework to identify and categorize practices based on the issues addressed and the approach used. We found companies implement CSR to address four key areas, and through various activities that fit into five categories: Power; Practices; Partnerships; Public policy; and Philanthropy. One of the biggest gaps identified in this study is the lack of accountability mechanisms, as well as robust and consistent accounting of impacts. Indeed, many companies express commitments without clear goals and structures in place to ensure implementation. Therefore, improvements in seafood company performance on social and environmental aspects may not only require creating a better business case for CSR, but also require ensuring that companies have the necessary processes and structures in place through public oversights and regulations.

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Futures of the sustainable firm: An evolutionary perspective

Cited by 13 publications

References 16 publications

Mapping Entrepreneurs’ Orientation towards Sustainability in Interaction versus Network Marketing Practices

Mapping Entrepreneurs’ Orientation towards Sustainability in Interaction versus Network Marketing Practices

Ecologically Embedded Design in Manufacturing: Legitimation within Circular Economy

Corporate Social Responsibility (CSR) Practices of the Largest Seafood Suppliers in the Wild Capture Fisheries Sector: From Vision to Action

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