“…For most part, fieldwork is an underused data-collection approach in business and management studies (Bate, 1997;d'Iribarne, 1997;Linstead, 1997;Moore, 2011;Rosen, 1991), although one of the most employed methods in the wider social sciences -for example, making social anthropology a distinct discipline in this landscape for more than a century (Keesing & Strathern, 1998). It probably relates to the fall from grace of the hegemonic position of the scientific method that manifested itself in a North American-dominated intellectual tradition within the post-war phenomenon of business and management schools (Adler, 1983a(Adler, , 1983bBoyacigiller & Adler, 1991;Chapman, 1997 Tung & Von Glinow, 1991;Hofstede, 1993;Peng, 2004;Simon, 1991, cited in Lynn, 2006.…”