Future Apparel Buying Intention: Mediating Effect of Past Apparel Buying Behaviour and Past Apparel Buying Experience

Krishnakumar, M.

doi:10.1177/0972150917713860

Cited by 7 publications

(8 citation statements)

References 29 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Based on mobile service provider selection model (Alamro & Rowley, 2011;Kugyte & Sliburyte, 2007) and cognitive dissonance theory (Festinger, 1957), this study investigates the determinants of customers' choice and continuance intention with mobile data service provider by incorporating the impact of past experience with voice and SMS services on customers' brand choice and continuance intentions with mobile data service provider. It is pertinent to mention that the results presented in a recent article published in Global Business Review by Krishnakumar (2018) showed that there were partial mediating effects of past apparel buying behaviour and past apparel buying experience on future apparel buying intention. Furthermore, an important finding of our study is that the factors that attract a customer to a mobile service provider are significantly different from what keeps customers with that provider.…”

Section: Discussionmentioning

confidence: 99%

“…It is pertinent to mention that the results presented in a recent article published in Global Business Review by Krishnakumar (2018) showed that there were partial mediating effects of past apparel buying behaviour and past apparel buying experience on future apparel buying intention. Furthermore, an important finding of our study is that the factors that attract a customer to a mobile service provider are significantly different from what keeps customers with that provider.…”

Section: Discussionmentioning

confidence: 99%

“…The role of past experience as one of the antecedents of consumer loyalty is recognized in a recently published paper in Global Business Review by Krishnakumar (2018). Krishnakumar investigated the mediating effect of past apparel buying behaviour and past apparel buying experience on future apparel buying intention.…”

Section: Past Experiencementioning

confidence: 99%

See 2 more Smart Citations

Determinants of Customers’ Brand Choice and Continuance Intentions with Mobile Data Service Provider: The Role of Past Experience

Ojiaku

Osarenkhoe

2018

Global Business Review

View full text Add to dashboard Cite

The prevalence of mobile data services has intensified competition and structured the market for mobile telecommunication services, resulting in decreased revenue particularly from voices services and high churn rate. Mobile service providers therefore seek ways to increase revenue by attracting and retaining mobile data users. This study investigates the determinants of customers’ brand choice and continuance intentions with mobile service providers in the context of mobile data service. This study also captures the impact of past experience on behavioural outcomes. Data were collected from 304 customers of mobile data service firms and analysed using regression analyses. Results indicate that mobile service quality, pricing structure and promotion, but not brand image, affect brand choice, whereas continuance intentions are affected by the mobile service quality, brand image and price. Customers’ past experience relates significantly and negatively to brand choice but not continuance intention. The contribution and implication of the study are discussed.

show abstract

Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

See 1 more Smart Citation

Determinants of Customers’ Brand Choice and Continuance Intentions with Mobile Data Service Provider: The Role of Past Experience

Ojiaku

Osarenkhoe

2018

Global Business Review

View full text Add to dashboard Cite

show abstract

“…Future experiential intentions Swan and Trawick (1981) define future intentions as a planned individual behavior which is to be acted in the future in respect to behavior observed. According to Krishnakumar (2018), the past purchasing experience that the consumer experiences in recent previous purchases may have significant influences on the future apparel purchasing behavior. The future experiential intentions in this paper are defined as the subjective experiential judgments about how a casino gambler will behave in the future and usually serve as one criterion variable in much research focusing on service sector and satisfaction models (Soderlund and Ohman, 2003).…”

Section: Experiential Relationship Qualitymentioning

confidence: 99%

Experiential quality, experiential relationship quality and future experiential intentions in the Macau gaming industry

Chang

et al. 2021

View full text Add to dashboard Cite

Purpose The purpose of this paper is to use the Macau gaming industry as a case study to discuss the multifaceted relationships involving experiential quality, experiential relationship quality and future experiential intentions. Design/methodology/approach In this study, 566 usable responses were collected from casino gamblers who had gaming experience in one casino of Macau. Findings According to the study results, the dimensions of experiential quality (hedonics, involvement, surprise, fun, gambler contact and physical environment) had a positive effect on experiential satisfaction, which in turn led to experiential trust. Both experiential trust and experiential satisfaction positively influenced experiential commitment. Moreover, experiential trust, experiential satisfaction and experiential commitment positively affected future experiential intentions. Originality/value The main contribution of this research is that it has added to the body of knowledge about the interplay between the dimensions of experiential quality, the dimension of experiential relationship quality and future experiential intentions, which can be fruitful for the gaming industry.

show abstract

“…Consumer purchase decision is a respond toward a problem they perceived. Before reaching the decision, consumers usually collect and process information, evaluate, and choose the best option to solve their problems or making purchase decision (Krishnakumar, 2018). This concept is defined by (Prasad & Jha, 2014) as an alternative option of the existing choices to finish the variating processes in the purchasing situation.…”

Section: Introductionmentioning

confidence: 99%

Understanding the driver of customer purchase decision : The role of customer engagement and brand attachment in Batik Products

Ardiyansyah

Febrianti

2022

View full text Add to dashboard Cite

Engagement has been recognized as one of the most influential aspects of an organization or company. It originally emerged as a concept in the organizational behavior and human resource management literature, as it is known to predict individual commitment, extra-role behavior, and other positive outcomes in organizations. The purpose of this study is to understand the influence of customer engagement and brand attachment in increasing purchase decision of customers. This study is using quantitative approach, with the population of customers of batik products in Sleman and Bantul, two regencies in Yogyakarta, Indonesia. The total number of samples is 115 respondents, which is selected using purposive sampling method. The data is collected through distributing questionnaire using online platforms, which is then analyzed using descriptive analysis and path analysis. The results indicate that customer engagement has an influence on brand attachment, brand attachment has an influence on purchase decision, and that brand attachment mediates the influence of customer engagement on purchase behavior.

show abstract

Future Apparel Buying Intention: Mediating Effect of Past Apparel Buying Behaviour and Past Apparel Buying Experience

Cited by 7 publications

References 29 publications

Determinants of Customers’ Brand Choice and Continuance Intentions with Mobile Data Service Provider: The Role of Past Experience

Determinants of Customers’ Brand Choice and Continuance Intentions with Mobile Data Service Provider: The Role of Past Experience

Experiential quality, experiential relationship quality and future experiential intentions in the Macau gaming industry

Understanding the driver of customer purchase decision : The role of customer engagement and brand attachment in Batik Products

Contact Info

Product

Resources

About