Future and Value: The Library as Strategic Partner

Abstract

insights-library-archivaland-information-sciences.

Revenue generation in libraries: A systematized review

“…Using web space including the library website and e-commerce (Theme 3) is the newest method for revenue generation in libraries, especially among academic and public libraries (Dohe et al, 2019;Munstedt, 2019). Examples include current awareness and SDI (Selective dissemination of information) services, database search services, electronic classroom All types (Bennett and Orr, 2015;Bushong et al, 2018;Cuillier and Stoffle, 2011;Culbertson and Wilde, 2009;Doan and Morris, 2012;Dole and Hill, 2017;Ekoja, 1996;Eye and Brown, 2013;Gardner and Rhodus, 2015;Jennings and Garczynski, 2020;Konzak and Teague, 2009;Lorenzen, 2010;Lowery, 2016;Mays, 2019;McCombs, 2002;Million and Haggerty, 2020;Neale, 2011;Park, 2000;Riley-Huff et al, 2016;Rosenberg, 1998;Schmidt and Peachey, 2003;Ubogu and Okiy, 2011;Welch, 2005 Academic Public Special…”

“…Providing services to people outside the library community was the seventh theme revealed in this review (Cuillier and Stoffle, 2011;Jennings and Garczynski, 2020;Mays, 2019;Ogunrombi et al, 1998;Schmidt and Peachey, 2003). Setting up a library for other organizations, maintaining the archives of other organizations, documentation services for research organizations and commercial companies, receiving membership or service fees from people (natural or legal) outside the libraries' target users, consultation services to other libraries were some of the ways to generate revenue in particular among academic and public libraries (Rosenberg, 1998;Ubogu and Okiy, 2011).…”

“…Advertising (Bushong et al, 2018;Chan, 2012;Garczynski, 2016;Jennings and Garczynski, 2020;Mays, 2019;Million and Haggerty, 2020;Neale, 2011;Riley-Huff et al, 2016;Schmidt and Peachey, 2003;Shah, 1998 The sale of information resources and products − Developing and selling the library and information management software − Provision and sale of information products according to the users' information needs Academic Public (Ahenkorah-Marfo and Osei-Boadu, 2013; Carrico, 2001;Ekoja, 1996;Neale, 2011;Ogunrombi et al, 1998;Poll, 1996;Schmidt and Peachey, 2003) (Pautz, 2014) 14.2% (continued) (Bulpitt, 2000;Cuillier and Stoffle, 2011;Poll, 1996;Rosenberg, 1998) (Johannsen, 2004;Pautz and Poulter, 2014) 10.7%…”

“…Marketing was used as a solution to attract audiences both inside and outside the library, to increase the provision and the use of library resources and services, thereby, targeting the increase in the library revenue and receiving further funding from the parent organization of the library (Riley-Huff et al, 2016;Welch, 2005). Libraries could raise money by finding new supporters and donators through advertisements in newspapers, magazines, radio, television, and social networks such as Facebook, Twitter, and Instagram (Chan, 2012;Garczynski, 2016;Mays, 2019;Million and Haggerty, 2020;Neale, 2011;Riley-Huff et al, 2016;Schmidt and Peachey, 2003;Shah, 1998).…”

“…While collaborative activities expand the scope of library activities and services with other natural and legal individuals and organizations, they also help libraries in marketing and introducing their services and resources, which in turn enable them to receive a further budget from the parent organization and the upstream entities (Percy, 2001;Schmidt and Peachey, 2003;Shah, 1998). Examples of collaborative activities include interlibrary loan and resource sharing services, advertising the products and services of other companies and organizations, joint activities with champions and celebrities to raise funds, collaborating with relevant companies (e.g., publishers and music companies) to upgrade library services and resources or find new sources of revenue for the library (Mays, 2019;Neto, 2019).…”