“…This article presents a less traditional methodological approach, that is, an analysis of a television drama about a fictional UK HE institution, in the field of HE. This may limit its factuality and generalisability when relating findings to extant UK HE institutions; however, this approach enables a legitimate and rigorous, empirical interrogation of these non-traditional data (Silverio et al, 2020). Not forgetting an early pioneer of academic investigation into the visual arts, Laura Mulvey, and her 'male gaze' theory (Mulvey, 1975), empirical investigation of non-traditional data (such as that derived from the performing arts, literature, and visual media) is becoming increasingly more common in HE research (see, for instance, Bourke, 2013;Fisher et al, 2008).…”