2014
DOI: 10.29358/sceco.v0i19.262
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Fundamental Aspects of Communication Management, in the Case of Public Administration

Abstract: Efficient communication is one the most important instruments used for the purpose of generating change inside and outside an organization. It can contribute to adjusting attitudes and the manner of approaching the present and future challenges and to changing behavioral patterns. The mission and the objectives of organizational communication are highly interrelated with organizational change and environment characteristics, in which the organization functions. The communication performed by the public adminis… Show more

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