Intense electrochemiluminescence (ECL) of water-soluble dendritic conjugates, which are poly(amidoamine) (PAMAM) dendrimers conjugated with multiple Ru(II) tris(bipyridine) ([Ru (bpy) 3 ] 2 + , where bpy = 2,2'-bipyridine) units on the periphery, is demonstrated in the absence of any additional co-reactant. The ECL results were investigated by taking into account the coreactant effect of PAMAM dendrimers. The water-soluble dendritic conjugates were synthesized by derivatizing amine- 2 + -N-hydroxysuccinimide esters. Interestingly, the synthesized dendritic conjugates alone exhibit significantly enhanced oxidative-reduction ECL, that is, an approximate nine-fold increase compared to conventional ECL obtained from corresponding aqueous mixtures of free G4-NH 2 dendrimers and [Ru(bpy) 3 ] 2 + complexes.