Functionalism and the mass media

The Role of Parasocial Interaction and Teleparticipation on Teleshopping Behaviour

“…The Uses and Gratifications Theory (Anderson and Meyer, 1975;Blumler, 1979;Katz et al, 1974;Krotz and Eastman, 1999;Mcquail, 1995;Perse, 1986) have been considered one of the strongest influential theories in the study of mass media. Different to other approaches and theories, it has reached a better understanding of the needs that communication contents meets and of the gratifications provided to mass media audiences.…”

Analysis of key factors influencing SMS usage to participate in television programmes

“…De este modo, permite responder a la pregunta de para qué usa el consumidor el medio (McQuail, 1995) y, por tanto, qué necesidades o deseos es capaz de cubrir (Anderson y Meyer, 1975). Esta teoría postula que los individuos aceptan e interactúan diariamente con los medios no solamente por motivos extrínsecos sino también intrínsecos.…”

Assessing the influence of motivations and attitude on mobile social networking use

“…These motivations can be studied in the framework of the Uses and gratifications Theory (Katz et al 1974;McQuail 1995). The Uses and Gratifications Theory enables examination of the medium's functions from the consumer perspective to discover what the medium is used for (McQuail 1995) and, therefore, what needs and desires it is able to meet (Anderson and Meyer 1975). The basic premise of this approach then is that individuals expose themselves to the medium to satisfy a set of needs that motivate the audience to actively seek, in that medium, gratification of their specific needs (Anderson and Meyer 1975;Katz et al 1974).…”

“…Despite furthering study of communication media, this approach initially had a series of problems or limitations (Anderson and Meyer 1975;Swanson 1977) since (i) the conceptual framework was not fully defined and could even include more than one discipline; (ii) the main concepts and terms lacked precision; (iii) the audience was considered an active user of the medium (always seeking an objective or a need); and (iv) it did not take into account the possible conditioning factors of the environment and personal and/or social factors. These problems or limitations have been gradually overcome and the approach has become one of the most influential theories in the study of communication.…”

“…These use motivations promote more positive attitudes to use and lead to more frequent use, which undoubtedly make them a focus of interest for research in this area. The framework chosen to study mobile social networking motivations is the Uses and Gratifications Theory (Anderson and Meyer 1975;Blumler 1979;Katz et al 1974;Levy 1977;Massey 1995;Mcquail 1995;Perse 1986;Rubin 1977Rubin , 1979, one of the most influential theories in the study of mass communication media. It is worth noting that although the literature on the adoption of Web 2.0 services such as social networks is abundant (Shin 2010), few studies have analysed the motivations that influence consumer mobile social networking behaviour.…”