Functional meat products: Examining attitudes and preferences of Slovak consumers

Abstract

Current trends in the food market are influenced not only by the consequences of the COVID-19 pandemic but also by healthy lifestyles and sustainability. Therefore, functional meat products (FMP) are moving to food groups that could be more consumed due to their health benefits. The aim of the paper is to point out the attitude of Slovak consumers towards FMP consumption and to identify factors and reasons for consumption. The research is based on data obtained by conducting a questionnaire survey in Slovakia (n=1,138 respondents). By using statistical methods, consumer attitudes, preferences and reasons for FMP consumption were identified. The results showed that approximately 50% of consumers are regular consumers of FMP. Majority of consumers prefer fish, products with the addition of fish oil, omega 3 and 6 fatty acids, fiber and vitamins. Fat content is the most important factor related to the composition of FMP during the purchase process. The key reasons for consumption are to support their health and to eliminate the risk of developing different diseases. For the favorable development of the market with FMP, it is necessary to inform consumers about the importance of FMP consumption. The results of the consumer study can be a suitable basis for experts and researchers in the field of public health and can be used by producers of meat products for the development and production of new FMP based on consumer requirements and improvement of their marketing strategies.