2021
DOI: 10.3390/ijerph18105327
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Functional Food—Consumer Motivations and Expectations

Abstract: This review provides insight into consumer attitudes toward functional food (FF), with the purpose of better understanding the needs and behavior regarding this kind of product. A total of 47 articles were selected for this paper. The available studies from last 20 years differ according to the focus (awareness, attitudes, motivations, willingness, acceptance by consumers) and methodologies used. Several factors, including socio-demographic, cognitive and attitudinal ones, seem to be serve as the basis for the… Show more

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Cited by 107 publications
(77 citation statements)
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References 37 publications
(71 reference statements)
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“…Although most of the studies focus on its beneficial effects on human health, these properties also allow us to envisage the use of these compounds in human nutrition, particularly their inclusion in so-called functional foods [ 47 ]. These foods are increasingly present in consumers’ minds, thus pressuring the food industry to offer innovative solutions which are safe and have proven benefits [ 48 ]. Studies indicate that the incorporation of fucoxanthin in foods should preferably be carried out via encapsulation or incorporation, in solutions with a pH range of 5 to 7, with storage at 4 °C or room temperature, in the dark [ 23 ].…”
Section: Discussionmentioning
confidence: 99%
“…Although most of the studies focus on its beneficial effects on human health, these properties also allow us to envisage the use of these compounds in human nutrition, particularly their inclusion in so-called functional foods [ 47 ]. These foods are increasingly present in consumers’ minds, thus pressuring the food industry to offer innovative solutions which are safe and have proven benefits [ 48 ]. Studies indicate that the incorporation of fucoxanthin in foods should preferably be carried out via encapsulation or incorporation, in solutions with a pH range of 5 to 7, with storage at 4 °C or room temperature, in the dark [ 23 ].…”
Section: Discussionmentioning
confidence: 99%
“…Adequate nutrition knowledge could change dietary attitudes and habits, and ultimately influence their acceptance [89,118]. According to a review about consumer motivations and expectations about functional foods, nutritional knowledge severs as the most important factor influencing consumer acceptance of functional foods [119]. In addition, Stojanovic et al [63] found that higher levels of knowledge about health informa-tion positively affected consumers' frequency of consuming functional foods.…”
Section: Nutrition Knowledgementioning
confidence: 99%
“…According to other authors [ 2 ], instead, the most influencing factors concerning the purchasing decisions of consumers were messages such as “functional foods are necessary” and “functional foods are a part of healthy diet”. In other words, the longing for health as well as a longer life are very effective factors, which drive consumers’ acceptance [ 35 ]. Moreover, the image of a healthy lifestyle is an important factor for consumers of functional foods [ 36 ].…”
Section: Research Background: Consumer Motivations and Expectations T...mentioning
confidence: 99%