Functional Examination of the Evolution of Universities' use of Hyper-Connected and Internet Marketing Strategies

Burrell, Darrell Norman; Burton, Sharon L.; Lewis, Eugene J.; Ezell, Darrell; DiPeri, Dawn

doi:10.4018/ijhiot.2020070103

Cited by 2 publications

(3 citation statements)

References 11 publications

(5 reference statements)

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“…Withsomanyoptionsandmediachannelsavailabletothem,participantsaremoreempowered than ever. In this new marketing reality, they expect to be heard and engaged within a two-way dialogue,everythingtobesearchable,allcontenttobeavailableondemand,andallinformationtobe availablethroughblogs,podcastsandRSSfeeds.Thesechangingconditionsrequiremarketerstoadapt toanewsetoftoolsinordertooperateinthisnewsetting (Burrell,Burton,Lewis,Ezell,&Diperi, 2020).Inthisnewmarketingenvironment,"electiveparticipation"drivesresults.Suddenly,applying themarketingprinciplesfortacticslikesearch,whichwereadaptedforthistypeofperformanceto beginwith,toothermarketingtactics,suchasdisplay,social,feeds,affiliateevenoptimizedsearch, becomesvital (Burrell,Burton,Lewis,Ezell,&Diperi,2020).…”

Section: The Value Of the Internet And E-marketingmentioning

confidence: 99%

“…Figure2outlinesthatthemostsuccessfulacademicinstitutionsutilizetheInternetinmarketing planning,carvingoutniches,anddevelopingnewprogramsthatwilldrivestudentstotheinstitution. Thisprocessincludesusingmarketingandoutreachtooutlineandarticulatehowthebrandthatoffers programsandservicescanmeettheneedsofprospects (Burrell,Burton,Lewis,Ezell,&Diperi, 2020).Effectivemarketingcreatesacalltoactionandsenseofurgencythatencouragestheprospect toengageinaconversation (Burrell,Burton,Lewis,Ezell,&Diperi,2020). Partofthisnewemergingstrategyincludesthegrowthofpotentialmarketsofworking adultswithflexibleprogramoptionsthatmeettheirneeds,withadvertisingandmarketing initiativesaimedatInternetusers.Graduatestudentenrollmentgrowthinthisnewcompetitive climate will be hinged on organizational changes that support an atmosphere that is sales oriented,withthehelpofE-marketing,technology,andtheInternet.Sincetoday'sstudents havesomanychoices,collegesanduniversitieswillhavetobemoresophisticatedintheways thattheyrecruitprospectivestudents (Maringe&Gibbs,2008;Burrell,Burton,Lewis,Ezell, &Diperi,2020).…”

Section: Motivation Ability Opportunity (Mao) Frameworkmentioning

confidence: 99%

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How Sustainable Marketing Strategies Apply Digital Economy Innovations in Cyber Marketing and Digital Communications for Colleges

Burrell

Finch

Lewis

et al. 2021

International Journal of Innovation in the Digital Economy

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Cyber marketing, digital communications, and social media practices for branding and marketing purposes have allowed colleges and universities to engage in sustainable/green marketing. For colleges, this means reducing advertising, marketing, and promotions costs in conjunction with lessening previous environmental impacts of printing, paper waste, mailing brochures, and college recruiter travel and transportation. Digital economy innovations in cyber marketing create channels for advertising and promotion without the carbon footprint issues of previous recruiting approaches. This paper uses a content analysis of the literature to explore how sustainable marketing approaches apply digital economy innovations in cyber marketing and digital communications for student global student marketing and recruiting. The goal is to gain actionable and applied knowledge about how sustainable marketing strategies apply digital economy innovations in cyber marketing and digital communication can influence the world of practice.

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Section: The Value Of the Internet And E-marketingmentioning

confidence: 99%

Section: Motivation Ability Opportunity (Mao) Frameworkmentioning

confidence: 99%

How Sustainable Marketing Strategies Apply Digital Economy Innovations in Cyber Marketing and Digital Communications for Colleges

Burrell

Finch

Lewis

et al. 2021

International Journal of Innovation in the Digital Economy

View full text Add to dashboard Cite

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“…Strengthening the understanding of the similarities and differences between colleges and universities can not only clarify the characteristics and characteristics of American higher education, but also guide administrative decision-making [2].…”

Section: Introductionmentioning

confidence: 99%

Intelligent Body Measurement System (IBMS) in Colleges and Universities Based on Internet of Things(IOT) Technology

2022

IJFET

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Nowadays, teenagers' physical quality is getting worse and worse. Therefore, the Party Central Committee has established the educational policy of "health first" as the guiding ideology. In order to fully implement the party's education policy, a wave of sports towards stadiums or playgrounds has swept across the country. However, schools lack effective management means and methods for large-scale sunshine sports. Therefore, many colleges and universities have put forward tough measures for students' middle and long-distance running in sunshine sports, requiring each student to complete a certain number of kilometers of long-distance running distance every semester, record students' long-distance running with manual recording method, and finally count it into students' total score as a course. This scheme provides a good entry point for the development of sunshine sports, but the disadvantages of manual recording method also appear: a large number of students, a large number of long-distance runs, a large amount of data, inconvenient statistics, and recording with notes, low efficiency, heavy workload of statisticians, and error prone. Therefore, this paper puts forward the design of College intelligent physical testing system based on IOT technology, and develops the college intelligent physical testing system. This paper discusses the design objectives and principles of the ibms and the overall design idea of the system software, and takes a university as an example to test the packet loss rate of the intelligent test system under the IOT technology and the body temperature index under different distances. The experimental results show that the packet loss rate is very low and almost negligible, and in terms of communication distance, there is no packet loss within 500m; The website is stable, the information is uploaded in time, the calculation accuracy is high, and the students' feedback is good; When the distance is 1m, the body temperature is 36.6℃, when the distance is 12M, the body temperature is 36.5℃, and the error is small. The system has good flexibility. The hardware test shows that the hardware equipment selection of this system is perfect, the function is perfect, and the stability and flexibility are very high.

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Functional Examination of the Evolution of Universities' use of Hyper-Connected and Internet Marketing Strategies

Cited by 2 publications

References 11 publications

How Sustainable Marketing Strategies Apply Digital Economy Innovations in Cyber Marketing and Digital Communications for Colleges

How Sustainable Marketing Strategies Apply Digital Economy Innovations in Cyber Marketing and Digital Communications for Colleges

Intelligent Body Measurement System (IBMS) in Colleges and Universities Based on Internet of Things(IOT) Technology

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