Functional and Social Value of Chinese Brands

Yang, Shuang; Jiménez, Fernando R.; Hadjimarcou, John; Frankwick, Gary L.

doi:10.1080/08911762.2018.1545955

Cited by 6 publications

(7 citation statements)

References 51 publications

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“…Thus, it may represent the most relevant dimension of CSR to raise favorable consumer perceptions toward a brand (at least in the context of the present study). Similarly, in countries with more collective cultures, such as Mexico and India (compared to the United States and Canada), the perceived social aspects of a brand would be expected to be deemed more important for engendering purchase intentions (Kaur & Soch, 2018;Yang et al, 2019). Moreover, in cultures with stronger strict social norms, corporate social performance (social aspects of CSR) tends to have a higher correlation with financial performance than that in cultures with less strict (indulgent) social norms (Sun et al, 2019).…”

Section: Discussionmentioning

confidence: 99%

“…If companies seek to improve brand perceptions through CSR actions, an emphasis on the social and economic dimensions of PCSR should be prioritized in the short term because these dimensions of PCSR affect firm credibility, brand identification, perceived functional value, and attitude toward the brand (at least in the context of the present study: Mexico). However, from a global management point of view; it should be noted that the social aspects of CSR may have a greater effect in collective societies (e.g., Mexico and India) than in more individualistic cultures (Kaur & Soch, 2018;Yang et al, 2019). Accordingly, in countries tending toward individualism (e.g., Canada and United States), the economic aspect of CSR, or even the environmental dimension, might have a higher level of effectiveness in improving consumer attitude.…”

Section: Managerial Implicationsmentioning

confidence: 99%

“…Therefore, future studies should test such effects in other countries and contexts to support the development of a more generalizable theory. Accordingly, comparative studies of countries that are characterized by more individualistic cultures and countries considered to have more collective cultures would be valuable because there is evidence that the social aspects are less important in the former than in the latter in terms of motivating purchase behavior (Kaur & Soch, 2018;Yang et al, 2019). For instance, environmental PCSR might have a more significant effect on brand perception in an individualistic society than social PCSR (in contrast with the present findings as Mexican culture tends to be more collective, as stated earlier).…”

Section: Limitations and Future Studiesmentioning

confidence: 99%

See 2 more Smart Citations

Do Consumers Really Care about Aspects of Corporate Social Responsibility When Developing Attitudes toward a Brand?

Martínez

Herrera

Pérez

2021

Journal of Global Marketing

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the present study assesses the relationship between the dimensions of perceived corporate social responsibility (PcsR) and consumer perceptions about a brand. the approach taken herein for PcsR is based on the sustain-centric paradigm. Under this model, PcsR comprises three dimensions: economic, social, and environmental. accordingly, a system of 11 hypotheses embedded in a conceptual framework is proposed and empirically tested. Measurements for the constructs in the hypotheses are assessed using a structured questionnaire with 521 respondents. the participants evaluated the brands of two major companies in Mexico. Path structural equation modeling is used to test the hypotheses. the results show that, of the three dimensions of PcsR, only economic and social dimensions affect variables related to brand perceptions. the proposed model suggests an explanatory power over attitude toward a brand through firm credibility, brand identification, and perceived functional value. the results imply that consumers disregard firm environmental responsibility when evaluating brands despite growing social efforts attempting to encourage environmental consciousness.

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Section: Discussionmentioning

confidence: 99%

Section: Managerial Implicationsmentioning

confidence: 99%

Section: Limitations and Future Studiesmentioning

confidence: 99%

See 1 more Smart Citation

Do Consumers Really Care about Aspects of Corporate Social Responsibility When Developing Attitudes toward a Brand?

Martínez

Herrera

Pérez

2021

Journal of Global Marketing

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“…However, further studies of the awareness of Asian brands, worldwide, are necessary (Obeng, 2019). Given China's growing economic importance, changing "Made in China" perceptions should be analyzed to integrate intercultural considerations (Yang et al, 2019). Against this background, future research can formulate further recommendations for actions for Chinese brands abroad (Polfuß, 2020).…”

Section: Discussionmentioning

confidence: 99%

Country-of-origin as a dynamic concept: an analysis of Chinese consumer electronics brands in Germany

Polfuß¹,

Sönmez

2020

JCEFTS

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Purpose Using consumer electronics brands as examples, this paper aims to present country-of-origin (COO) as a dynamic concept, by analyzing changes in the representation and perception of the “Made in China” label in Germany. Design/methodology/approach Building on previous COO research, the study formulates four research questions, which are answered with a comprehensive brand analysis using website, media, and consumer data. Information were collected from 11 Chinese brand websites, 10,681 German media articles and a sample of 490 German consumers. The authors statistically evaluated the survey data and examined the website and media data by means of a qualitative content analysis. Findings The results of the study show how Chinese brands currently present their COO in Germany and how the perception of “Made in China,” by German media and consumers, has changed to varying degrees. These changes pose marketing challenges for the increasingly prevalent Chinese brands in Germany, which need to be addressed by companies using strategic PR and marketing activities. Research limitations/implications This study suggests that COO images should be understood as a dynamic construct, and the multifaceted brand perceptions, including media reports, should be given greater consideration. Practical implications International marketers will find information on current country product recognition, and recommendations for the analysis and strategic communication of (Chinese) brands abroad. Originality/value This study contributes to COO research by examining the recent status of “Made in China” labels in Germany, focusing on China not as a manufacturing location, but as the home country for branded products. A media analysis is incorporated to add a novel dimension to the examination of brand identity-image gaps.

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“…An innovative model of community management and service integrates various resources such as public management, public service, and commercial service, provides community management and service applications for the government, property management, residents, and enterprises, and improves the scientific, intelligent, and refined level of community management and service. Community is the basic unit of national governance system, community emergency service platform is the key to break through the "last mile" of intelligent community, and community emergency management ability is also an important issue of grass-roots governance [1]. When emergency medical treatment, extreme weather coping, and extreme emotional and psychological comfort prevent waterlogging control, mosquito control, and epidemic prevention, such as sudden event, the community often becomes the subject of prevention and treatment of sudden events, which is to prevent the forefront of sudden events and crisis.…”

Section: Introductionmentioning

confidence: 99%

Research on the Construction of Intelligent Community Emergency Service Platform Based on Convolutional Neural Network

Chen

Tang

2021

Scientific Programming

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Aiming at the shortcomings of the existing community emergency service platform, such as single function, poor scalability, and strong subjectivity, an intelligent community emergency service platform based on convolutional neural network was constructed. Firstly, the requirements analysis of the emergency service platform was carried out, and the functional demand of the emergency service platform was analyzed from the aspects of community environment, safety, infrastructure, health management, emergency response, and so on. Secondly, through logistics network, big data, cloud computing, artificial intelligence, and all kinds of applications, the intelligent community emergency service platform was designed. Finally, a semantic matching emergency question answering system based on convolutional neural network was developed to provide key technical support for the emergency preparation stage of intelligent community. The results show that the intelligent community emergency service platform plays an important role in preventing community emergency events and taking active and effective measures to ensure the health and safety of community residents.

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Functional and Social Value of Chinese Brands

Cited by 6 publications

References 51 publications

Do Consumers Really Care about Aspects of Corporate Social Responsibility When Developing Attitudes toward a Brand?

Do Consumers Really Care about Aspects of Corporate Social Responsibility When Developing Attitudes toward a Brand?

Country-of-origin as a dynamic concept: an analysis of Chinese consumer electronics brands in Germany

Research on the Construction of Intelligent Community Emergency Service Platform Based on Convolutional Neural Network

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