Function of The Language Style Used in Women Commercial Product Advertisements: A Stylistic Analysis of Language

Ginting, Sinta Putri Amelia; Rangkuti, Rahmadsyah; Yusuf, Muhammad

doi:10.15294/rainbow.v9i2.39987

Cited by 6 publications

(7 citation statements)

References 1 publication

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“…The research findings reveal that in more detail, there are several similarities with research conducted by (Putra and Rosa, 2019), where the dominant language style is relaxed. It is in line with other research conducted by (Ginting, 2020) and (Muthia, 2021), who have different terms, consultative style and casual style, and he uses these terms to have a communication style that can be used for relationships with another context. The researchers found that the most dominant language style often used in the context of communication relationships is the casual style.…”

Section: Discussionsupporting

confidence: 87%

“…From the results of his research, he found data on four speech styles, frozen, casual, consultative, and intimate, used by the presenter, Ellen DeGeneres. The third article was taken by (Ginting, 2020) in their research discussing ways to find out the types and functions of the language style used in an advertisement for women's commercial products. In the fourth article by Juliana (Dewi, 2020) in this research, the writer explains how to understand and use language style in discourse analysis.…”

Section: Introductionmentioning

confidence: 99%

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The Applied Linguistics Aspects of Using Digital Media: Analysis of Women's Instagram Account Captions Based on Language Style.

Farida,

Dzulfikri,

Mistar

2023

Ethical Lingua

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This study discusses the Applied Linguistics Aspects of Using Digital Media: Analysis of Women's Instagram Account Captions Based on Language Style. The researcher used Chaika's theory in 1982 about five styles of language in the form of formality; formal style, informal style, colloquial style, casual style and intimate style. Along with the development of the social media phenomenon which provides unlimited aspects for young people, especially women. In this study, it aims to provide an overview of the style of language used by women when making a caption on Instagram. As of Mei 2023, there are several women accounts that have the highest number of followers, one of which was chosen by the researcher to be used as material for analysis to create texts with different language styles. The researcher chose five women accounts, namely Selena Gomez, Kylie Jenner, Ariana Grande, Kim Kardashian, and Taylor Swift. In this case, the researcher only took one post along with the caption from each account. This study uses descriptive qualitative research because it processes words by analyzing and describing issues related to social aspects of phenomena in social media. The result is five posts from Instagram captions were obtained according to the type and characteristics of the language style. Language experts classify language styles into several types, one of which is formal style, informal style, colloquial style, casual style, and intimate style. Keywords--Instagram caption; women’s account, language style

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Section: Discussionsupporting

confidence: 87%

Section: Introductionmentioning

confidence: 99%

The Applied Linguistics Aspects of Using Digital Media: Analysis of Women's Instagram Account Captions Based on Language Style.

Farida,

Dzulfikri,

Mistar

2023

Ethical Lingua

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“…and Losi and Rosida (2022) analyzed promoting objects in persuasive language. Meanwhile, Ginting et al (2020) and Saputri et al (2021) provide an example of an analysis of advertisements through stylistic analysis. The persuasive language and stylistic analysis results depend on the specific field.…”

Section: Introductionmentioning

confidence: 99%

Speech Features in Food Endorsement of Indonesian Influencers: a Study of Language and Gender

Ilmi

Arimi

2023

SURBET

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This study aims to identify the speech features employed by male and female influencers while promoting food. This research decided to apply a qualitative method, specifically in the form of a case study. Meanwhile, the researchers chose observation through social media, namely Instagram, as the data collection process. The data analysis consists of three stages, such as reduction, presentation, and conclusion. The researchers found that the female influencers use speech features are intensifier, emphatic stress, tag question, rising intonation, empty adjectives, specialized, hypercorrect grammar, super polite forms, avoidance of strong swear, and one form that belongs to the men known as command and directive. Meanwhile, the speech features employed by the men are command and directive, swearing and taboo words, compliments, and theme, and three forms of speech feature that belong to women, which are intensifier, empty adjective, and emphatic stress. The finding of this study is that both genders are not constantly with their own speech features. Both genders also applied speech features that belong to the opposite gender while doing promotion, although the language features of each gender dominate the respective results. AbstrakPenelitian ini bertujuan mengidentifikasi fitur tuturan yang digunakan oleh influencer pria dan wanita saat melakukan promosi makanan. Penelitian ini menggunakan metode kualitatif, khususnya dalam bentuk studi kasus. Penulis memilih observasi melalui salah satu media sosial, yakni Instagram, pada proses pengumpulan data. Proses analisis data terdiri atas tiga tahap, yaitu reduksi, penyajian, dan penarikan simpulan. Penulis menemukan bahwa para influencer wanita menggunakan fitur ucapan yang intensif, penekanan tegas, tanda pertanyaan, intonasi tinggi, kata sifat kosong, kata khusus, tata bahasa yang berlebihan, bentuk sangat sopan, menghindari umpatan yang kuat, dan satu bentuk milik pria yang dikenal sebagai perintah dan direktif. Sementara itu, ciri-ciri tuturan yang digunakan oleh influencer laki-laki adalah tuturan perintah dan direktif, umpatan dan kata-kata tabu, pujian, dan tema, serta tiga bentuk tuturan yang dimiliki wanita, yaitu intensifier, kata sifat kosong, dan tekanan empatik. Temuan dari penelitian ini adalah bahwa kedua jenis influencer tidak selalu memiliki fitur bicara mereka sendiri. Mereka juga menerapkan fitur bicara milik lawan jenis saat melakukan promosi meskipun hasilnya didominasi oleh ciri fitur bahasa pada masing-masing gender.

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“…It is purposed to know the language style usage in written advertisement influence the readers to buy and use the beauty products. Furthermore, the study proposed by Ginting et al, (2020), stated that the meaning of utterances interpreted by the hearer following the use of style forms during the interaction. Their study focused on the type of language style and its function in women's commercial product advertisements.…”

Section: Introductionmentioning

confidence: 99%

Language Style used by Victoria in the Movie Entitled “The Young Victoria”

Vitariani

2022

UJoSSH

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This study is aimed at identifying the types of language style and analyzing the social factor influence the use of language style in the movie. The data of this study were taken from a movie entitled The Young Victoria and it was released on March 6, 2009. The documenation method through note taking technique was used to collect data. In analyzing the data, descriptive qualitatively using theory proposed by Joos (1967) to identify the types of language style and the theory context of situation from Holmes (2013) was applied to analyze the social fators influence the choice of language style. This study presented five examples of language style and it found that there were five kinds of language style, including frozen style, formal style, consultative style, casual style, and intimate style used by Victoria as the main character in the movie. Moreover, the usage of language style influenced by social factors, such as participants, setting, topic, and function.

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Function of The Language Style Used in Women Commercial Product Advertisements: A Stylistic Analysis of Language

Cited by 6 publications

References 1 publication

The Applied Linguistics Aspects of Using Digital Media: Analysis of Women's Instagram Account Captions Based on Language Style.

The Applied Linguistics Aspects of Using Digital Media: Analysis of Women's Instagram Account Captions Based on Language Style.

Speech Features in Food Endorsement of Indonesian Influencers: a Study of Language and Gender

Language Style used by Victoria in the Movie Entitled “The Young Victoria”

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