Full Disclosure: How Smartphones Enhance Consumer Self-Disclosure

Melumad, Shiri; Meyer, Robert K.

doi:10.1177/0022242920912732

Cited by 75 publications

(76 citation statements)

References 56 publications

(77 reference statements)

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“…It also raises the question of what to expect from advertising creativity in contexts where consumers are unlikely to pay attention to and process ads, such as digital and mobile media. The meta-analysis did not include any such studies, but the results suggest that effects should be weaker in media such as smartphones where focus is very directed at other focal tasks (Melumad and Meyer 2020). At the same time, effects should be stronger for advertising content in own channels and in media where consumers voluntarily seek out advertising (Rosengren and Dahlen 2015).…”

Section: Discussionmentioning

confidence: 99%

A Meta-Analysis of When and How Advertising Creativity Works

Rosengren

Eisend

Koslow³

et al. 2020

Journal of Marketing

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Although creativity is often considered a key success factor in advertising, the marketing literature lacks a systematic empirical account of when and how advertising creativity works. The authors use a meta-analysis to synthesize the literature on advertising creativity and test different theoretical explanations for its effects. The analysis covers 93 data sets taken from 67 papers that provide 878 effect sizes. The results show robust positive effects but also highlight the importance of considering both originality and appropriateness when investing in advertising creativity. Moderation analyses show that the effects of advertising creativity are stronger for high- (vs. low-) involvement products, and that the effects on ad (but not brand) reactions are marginally stronger for unfamiliar brands. An empirical test of theoretical mechanisms shows that affect transfer, processing, and signaling jointly explain these effects, and that originality mainly leads to affect transfer, whereas appropriateness leads to signaling. The authors also call for further research connecting advertising creativity with sales and studying its effects in digital contexts.

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Section: Discussionmentioning

confidence: 99%

A Meta-Analysis of When and How Advertising Creativity Works

Rosengren

Eisend

Koslow³

et al. 2020

Journal of Marketing

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“…Indeed, the number of smartphone users worldwide has more than doubled during this interval [83]. Additionally, people have developed strong bonds to them, although this is less likely to explain our results since in our studies, participants were exposed to a lab device [77,84,85]. If any of these conjectures were true, then our findings would provide an updated assessment of the social consequences of the mere presence of a mobile phone, suggesting that its effect was short-lived.…”

Section: Non-replication Of Przybylski and Weinstein (2013)mentioning

confidence: 95%

How bad is the mere presence of a phone? A replication of Przybylski and Weinstein (2013) and an extension to creativity

Linares

Sellier

2021

PLoS ONE

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A 2013 article reported two experiments suggesting that the mere presence of a cellphone (vs. a notebook) can impair the relationship quality between strangers. The purpose of the present research is twofold: (1) closely replicate this article’s findings, and (2) examine whether there may be an impact of the mere presence of a phone on creativity, whether at a group- or an individual- level. In two experiments (N = 356 participants, 136 groups), we followed the original procedure in the 2013 article. In particular, groups of participants who had never seen each other before the study had a conversation in the mere presence of either a smartphone or a notebook. The participants then carried out creative tasks, in groups (Studies 1 and 2) or alone (Study 1). In both studies, we failed to replicate the original results on relationship quality. We also failed to find any effect of the mere presence of a phone on creativity. We discuss possible reasons which may have caused differences between our results and the original ones. Our main conclusion is an effect of the mere presence of a phone on relationship quality and creativity is at minimum harder to find than what was previously assumed in the literature. More generally, this research contributes to qualify the view that smartphones are harmful.

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“…For example, crowded environments lead to a loss of perceived control, which could decrease willingness to provide data. Concerns about exploitation may also differ on the basis of the device used to interact with AI (RQA9), as research has shown that consumers are more likely to self-disclose when using smartphones versus PCs (Melumad and Meyer 2020).…”

Section: The Ai Data Capture Experiencementioning

confidence: 99%

Consumers and Artificial Intelligence: An Experiential Perspective

Puntoni¹,

Reczek²,

Giesler³

et al. 2020

Journal of Marketing

439

302

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Artificial intelligence (AI) helps companies offer important benefits to consumers, such as health monitoring with wearable devices, advice with recommender systems, peace of mind with smart household products, and convenience with voice-activated virtual assistants. However, although AI can be seen as a neutral tool to be evaluated on efficiency and accuracy, this approach does not consider the social and individual challenges that can occur when AI is deployed. This research aims to bridge these two perspectives: on one side, the authors acknowledge the value that embedding AI technology into products and services can provide to consumers. On the other side, the authors build on and integrate sociological and psychological scholarship to examine some of the costs consumers experience in their interactions with AI. In doing so, the authors identify four types of consumer experiences with AI: (1) data capture, (2) classification, (3) delegation, and (4) social. This approach allows the authors to discuss policy and managerial avenues to address the ways in which consumers may fail to experience value in organizations’ investments into AI and to lay out an agenda for future research.

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Full Disclosure: How Smartphones Enhance Consumer Self-Disclosure

Cited by 75 publications

References 56 publications

A Meta-Analysis of When and How Advertising Creativity Works

A Meta-Analysis of When and How Advertising Creativity Works

How bad is the mere presence of a phone? A replication of Przybylski and Weinstein (2013) and an extension to creativity

Consumers and Artificial Intelligence: An Experiential Perspective

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