Fruit pictures on beverage packages, health effect, and purchase intention
Takumi Kato,
Toshiko Sugiura
Abstract:Faced with the serious challenge of reducing consumer obesity, research on food packaging has been limited to encouraging healthy product choices among children with poor health awareness and adults with obesity concerns. While there is a lack of discussion on packaging appealing to health‐conscious consumers, the literature has shown that realistic pictures of fruits drawn on packages can convey health and be attractive. Though this conclusion applies to apples and oranges, which are sweet fruits that can be … Show more
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