Frugal Innovation Strategies and Supply Chain Performance of Food and Beverage Firms in South-South Nigeria
Ifekanandu C. C.,
Ihuoma C. I.
Abstract:This study explored frugal innovation strategies and supply chain performance of food and beverage firms in South-South Nigeria. It critically analyzed the dimensions of frugal innovation strategies (value innovation, cost cutting advancement and technological innovation) and relate them to supply chain performance measures (product availability, on-time delivery and supply chain flexibility) of food and beverage firms. The study applied the positivist research philosophy and correlational research design. Th… Show more
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