Frugal Innovation and Sustainability in the Footwear Sector
Ismael Rodrigo Specht,
Cristiane Froehlich,
Juliana Bondan
et al.
Abstract:Objective: this article aims to analyze how footwear companies can innovate frugally in convergence with the principles of sustainability. This objective was achieved based on studies that observe the relationship between sustainability and frugal innovation, with an emphasis on bricolage strategies, from a perspective of applicability in the footwear industry, as it is a sector with high environmental impact. Method: the research uses design science research, and made use of a field diary, for greater depth … Show more
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